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Charlie Page
"Hey" "Guru Name Here"
You suddenly lose all your money, along with your name and reputation, and only have your marketing know-how left.
You have bills piled high and people harassing you for money over the phone.
Plus, you have a guaranteed roof over your head, a phone line, and an internet connection for only one month.
You no longer have your big guru name or JV partners. Other than your vast marketing experience, you're an unknown newbie.
What would you do, from day 1 to day 30, to save yourself?
Joe Kumar
Answer: By Charlie Page
Day 1: ...............
My 30-day goal is to make immediate cash and build a system that will create a powerful, passive income stream so that losing everything cannot happen again.
I’m also going to create a product that I can sell and use as a vehicle for joint ventures. Since my knowledge is my chief asset, I’ll sell my knowledge by creating several information products.
The first step in this process is to choose what niche market I’m going to approach and learn something about what their needs are. By meeting their needs I will meet my own.
I’ll make a list of everything I know that other people might find interesting enough that it causes them to click to get more information or buy a product relating to that area. Everyone is knowledgeable about a specific topic. Some can cook better than others, some know more about actors and Hollywood because they love movies, some play a better round of golf, are exceptional parents and so on. For me it is sales and marketing.
The topic matters less than your passion does. You must be passionate about what you do for a living to succeed to your fullest.
One tip is to try to meet a need as you search for your niche. Ask, what would people like me, who love golf (or whatever your topic is), need most?
Once you identify your passion it will become the theme for your site, your ezine and the other marketing in which you engage.
A little over three years ago I had a very serious health situation, which left me unable to work but a few hours a day. When I was in this situation the book that helped me most was “Finding your perfect work”.
Days 2 and 3: ...............
I will research the niche market I identified on day 1. This includes making a list of the ezines, websites and more that are dedicated to my theme. I make lists like these in a spreadsheet but book-marking websites or using a legal pad works as well. If there are too many ezines, sites, discussion forums, etc, I will list only the top twenty.
The tool I use for this is Google www.google.com
Another power tool, often overlooked, are discussion groups (formerly known as newsgroups). I can research what the experts in my field are talking about at http://www.google.com/grphp
What I want to accomplish here is to know the market like ‘the back of my hand.’ On these days I’m going to finish my research. What I will accomplish is to identify the major players in my chosen niche market, what they are currently saying, the products they are producing, and what products are hot vs. the products that are less popular.
I will also starting listening to conversations that take place in the forums that relate to my topic. I won’t post or even introduce myself at this time, just get a feel for the rhythm of the forum and determine who are the experts in the forum. I’ll also pay very close attention to the questions asked to see if they uncover a need for a new product or service.
I will spend at least one hour in the forums every day from this point forward. Great forums include Anthony Blake’s forum http://www.ablake.net/forum/ and the Warriors of Internet Marketing by Allen Says. http://www.thewarriorgroup.com/
Days 4 and 5 .........................
I will establish a ClickBank account to sell products as an affiliate. Since I have no money it’s a good thing that this is free. www.clickbank.com
I’m going to focus on ClickBank because it’s simply the fastest and easiest way to make money on the Net. I can become an affiliate of any product they offer free and they list over 11,000 products.
Now I’ll search the Clickbank marketplace for hot products. By searching the categories that interest me I’ll be able to quickly see what is selling well. I’ll note down the top five products in each category I chose. This will become my inventory until my products are created.
I will also visit the websites of the top people in my niche market and join their affiliate programs. And I’ll subscribe to their ezines. Between these two things I will hear what they are saying and see what they are selling all in my email inbox.
When I join any affiliate program I’m going to look for what free information they provide to help me sell their products. If they offer a free eBook or eCourse I’ll grab a copy to use as a give-away on my site. Why reinvent the wheel when they have done the work for me?
Now I’m going to look in the Clickbank marketplace for products that look good but are not selling as well as they should. I’ll note these down on a separate list. In a few weeks I’ll check them again. If they are still not selling well I can approach the owner of the product for a special JV since I will have demonstrated that I can move products.
Days 6 and 7 .........................
Next, I need an autoresponder to use for making sales. Since I have no money I’ll need a free one, which, for me, means either Get Response or Send Free. www.getresponse.com http://www.sendfree.com/
I’ll load this autoresponder with a free eCourse I found on one of my affiliate sites. Marlon Sanders offers an excellent course at http://www.amazingformula.com/
Next I need a free website that I can use for a sales page and to capture visitor information. I’ll create my site using a template at first. Better yet, I can use one of the websites I get with many affiliate programs.
I’ll use a free service like Subscription Rocket to get people to sign up for my free ezine, which I will create from the articles I’ll be writing in the next couple of days. I will use a free eCourse from one of my affiliate programs as a bonus for joining my list.
I also need a free eBook complier since I’m going to write and sell my own eBook.
Day 8 .........................
Now I need to find sources for free advertising and get some promotion going. I’m going to write three articles today that are specific to my niche market.
First, I will submit my web page to the various search engines. This can still be done for free. My focus will be the Open Directory and Google at first. Then I will submit to the other major search engines.
I’ll find all the free ezine directories I can (I would join the Directory of Ezines and save lots of time if I had any money) and subscribe to every ezine that offers a free ad in exchange for my subscription. There will be several hundred of these so it will take a full day.
Days 9 and 10 .........................
On these days I will begin an activity I will do every day from this point forward. I will approach ezine publishers in my niche and offer to write a custom article for them in exchange for a top-sponsor ad. I know publishers are busy and would prefer their own articles but don’t have the time. I’ll ghostwrite the article and take the ad as a fee.
I will also distribute the articles I write to the ezines that say they will take article submissions.
Now that I’ve been on the forums for a week or so I’ll start to post answers to the questions asked and make my name known. As I develop relationships I’ll look for ways to JV with the people there.
Days 10 to 30 .........................
Every day from day 11 to day 30 I’ll write one ezine article, place ezine ads, contact publishers for ad to article swaps, and work on product development.
I’ll also compile my ad results so that I can show potential JV partners that I can perform and make any potential JV profitable.
In the next five days I will compile my eBook from my articles and offer it as a Joint Venture to publishers who I have previously contacted.
Conclusion (Month 2 and beyond): ..........
Continue daily activity of measuring ad results, finding great products to sell, cultivating relationships with publishers and others I ‘meet’. I will pay close attention to special opportunities for creating products that meet needs in the forums and among the contacts I make.
I will also write an eBook about my rags to riches experience and how to rebuild after you have lost it all. Fill the book with backend products for things I wish I could have afforded, like paid hosting and autoresponders, but had to use free.
This article is supplied for information purposes only and, as experienced in this subject matter as the contributors are, the material herein does not constitute professional business advice.
This publication is designed to provide accurate and authoritative information with regard to the subject matter covered. It is sold with the understanding that the publisher and the contributors are not engaged in rendering legal, accounting, or other professional advice. If legal advice or other professional assistance is required, the services of a competent professional should be sought.
The reader is advised to consult with an appropriately qualified business professional before making any business decision. The contributors, Joe Kumar and JoeKumar.com do not accept any responsibility for any liabilities resulting from the business decisions made by readers of this article.
copyright © Joe Kumar and JoeKumar.com
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