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Chris Bloor
"Hey" "Guru Name Here"
You suddenly lose all your money, along with your name and reputation, and only have your marketing know-how left.
You have bills piled high and people harassing you for money over the phone.
Plus, you have a guaranteed roof over your head, a phone line, and an internet connection for only one month.
You no longer have your big guru name or JV partners. Other than your vast marketing experience, you're an unknown newbie.
What would you do, from day 1 to day 30, to save yourself?
Joe Kumar
Answer: By Chris Bloor
DAY # 1 Today I would remind myself of the 3 P’s
Purpose
Perspective
Perseverance
I would remind myself that I have a strong purpose in life. I have specific goals and targets and 5 strong reasons to succeed – My 5 children.
So many people live life with all of its great potential with little or no purpose.
It’s amazing! They seem content to work a job, come home and sit down like a stuffed potato in front of the old ‘one eyed devil’ – the ‘idiot box’ and yell at their kid’s who actually are alive!
FACT: Without purpose you cannot see things in perspective.
Purpose gives birth to perspective…
FACT: Without perspective you will have a hard time persevering
Perspective (the way you look at the big picture in life) inspires perseverance…
I would rejoice that I know how marketing really works and rest in that security. I often look at people with a job and wonder how they ever manage with the insecurity (their boss could go broke, they could get the sack and no matter how hard they work – they will seldom get what they are worth)
Day # 2
Today I would call my creditors and ask for 30 days grace. I would ask if I could meet with them one on one and explain my plans to pay them back in full with interest.
NOTE: I know from personal experience of dealing with literally hundreds of different business people that most business owners will give people a ‘fair go’ IF people are completely honest and upfront with them.
What I (and my fellow business owner’s hate with a passion) is when people make empty promises (the check is in the mail etc) or ‘stretch the facts whilst asking for more time to pay their debts.
I am assuming that I have enough food for a month.
Day # 3 Today I would ‘Become a Marketing Expert in 30 Seconds’
How? I would visit various online forums such as:
Anthony Blake Online - Entrepreneurial Success Forum
http://www.ablake.net/forum/
Bryan Hall's Success Network Forums
http://www.bryanhall.net/members/forum/index.php
Neil Shearing's Internet Success Forum (member's only)
http://www.scamfreezone.com/privatesite
Jim Daniel's BizWeb 2000 BB
http://www.network54.com/Hide/Forum/184615
Klaus Dahl's Forum
http://www.klausdahl.com/forum/index.php
Mary Goulet's Vision Possible! Forum
http://marygoulet.net/forum/
Lesley Fountain's Friends In Business BB
http://www.friendsinbusiness.com/board1/
Home Business Websites Forum
http://www.homebusiness-websites.com/cgi-bin/index.cgi
Michael Green's How To Corp Forum
http://www.howtocorp.com/forum/
Jan Tallent-Dandridge's Newbies911 Forum
http://newbies911.com/index.php
Diane Hughes' ProBizTips Forum
http://www.probiztips.com/forum/index.php
Merle's MC Promotions Forum
http://www.mcpromotions.com/webbbs/config.pl
Seeds Of Wisdom Forum
http://www.sowpub.com/cgi-bin/forum/webbbs_config.pl
Allen Says' Warrior Forum (member's only)
http://www.thewarriorgroup.com/
Willie Crawford's Marketing Forum
http://www.williecrawford.com/cgi-bin/index.cgi
Timothy L. Drobnick Sr.'s Internet Marketing Forum
http://www.internet-marketing-forum.com/forum/index.php
Phil Whiley's Affiliate-Talk Forum
http://www.ozemedia.com/cgi-bin/webbbs/webbbs_config.pl
Lynn Terry's Self-Starters Weekly Tips Forum
http://www.selfstartersweeklytips.com/forum/
Terry Dean's Netbreakthroughs Forum (members only)
http://www.netbreakthroughs.com/
Becky Hagel's Marketing Auction Discussion Forum
http://www.marketingauction.com/forum/wwwboard.html
And ask the people what they most WANTED in relation to their online business.
Trust me so many people miss this….
They ‘come up with a great idea’ that they are convinced the marketplace needs and then try to sell it to the marketplace. In reality, if you are only willing to ASK and LISTEN the marketplace will TELL you what it WANTS.
IMPORTANT: People seldom buy what they NEED no matter how good the idea But - - they will walk over broken glass to get what they WANT.
A Quick illustration:
Marketing Legend Dan Kennedy tells the story of how when he was on the telephone to a client one day when someone started banging on his front door as if their life depended on it.
Bang! Bang! Bang! Knock! Knock! Knock!
Thinking that only a door-to-door salesperson could be out on such a stinking hot day (Arizona in the height of summer) Dan decided to ignore the interruption.
The knocking continued for several minutes and then stopped. Thinking that the ‘pest’ had gone away Dan continued to focus on the call.
A few minutes later he was amazed to see the ‘Salesperson’ scaling his eight foot high back wall (a wall imbedded with shards of broken glass to keep intruders out) convinced that ‘here was the salesman from Hell’ Dan turned his back on the man, determined to ignore him at all costs… Bang! Bang! Bang! Knock! Knock! Knock!
He stood it for as long as he could and then exasperated, went to open the glass doors that led to the back of his house…
Before Dan could get a word out his ‘persistent pest’ of a visitor blurted out; “man what’s wrong with you? I’ve been banging on your door like crazy to tell you your entire back yard is going up in flames!”
The moral of this story?
Dan said that in that very moment (as the man started to help with the hose whilst Dan called the fire department) his entire perception of the man changed. He went from being an ‘Uninvited Pest’ to a ‘Very Welcome Guest!’
You and I need that same perception from our target market – we need to be seen as ‘The person with the immediate answers to their most pressing need’
The first step towards achieving this is ASKING the marketplace what it wants…
DAY # 4 -10
For the next 7 days I would focus on creating some killer copy for a ‘lead generating report’ auto responder messages and audio tape that would focus on three things:
Convincing my ‘target market’ that I held at least seven specific solutions to their most pressing wish lists (as indicated by them from my asking them what they want)
Up-selling the readers/listeners to a high ticket item (at least $997) (the rest of the information on several tapes and Action Guide plus several bonus incentives)
To get THOUSANDS of Dollars in FREE advertising… and JV Promotions.
DAY #11 Having written my ‘lead generating Report’ and recorded my first audiotape, I would now begin contacting ezine publishers (I would get their name and email addresses by searching on www.google.com for ‘Ezine directories’
I would focus on those ezines that matched my target market and approach them with the following offer:
Dear (NAME)
My name is Chris Bloor and I live in Perth, Western Australia.
I have read about your (NAME OF EZINE) at (NAME OF DIRECTORY) and the reason I am contacting you is because I have just had an idea that I think you will really love…
Here is what I have in mind:
I have just created a brilliant new audiotape called ‘Twenty Nine Sales Letter Secrets That Can Grow Your Business - Virtually Overnight!’
The tape is like a ‘mini-university’ of direct response copywriting and will show any business owner – online or off how to:
Increase sales
Boost response
Generate more targeted leads
And increase profits
My Idea?
I would like to give you the full Reprint Rights to this audiotape (valued at $497)
With your permission, I can pop a copy in the post to you tonight.
Once you have this audiotape you will be able to:
…Sell it and keep 100% of the proceeds (suggested retail is $47 per tape)
…Offer it as a fantastic bonus along with your existing products or services
As well as using the little-known information I reveal to create killer copy that will make your prospects Stop! Pay Attention and Take Action Now!
By the way, the audiotape comes with a brilliant pre-written sales letter to do the job of promoting it for you - all you will need to do is replace my contact details with yours and you’re away!
I can almost hear your mind asking “Okay, what do you want in return?”
Simple…
If you like the audiotape, even 10% as much as I believe you will, all I ask is for some solo or top sponsor advertising in (NAME OF EZINE) in return.
Now how cool is that?
Remember that you will receive Full Reprint Rights in return and just ten sales a month will make add a whopping $5,640 a year to your income…
So, do I have your permission to post you your new audiotape tonight?
Looking forwards to hearing from you…
Warm Regards
Chris Bloor
Perth Western Australia
PS Can you please include your telephone number in case we need to speak?
PPS My number is 61 0500 534 555
PPPS This offer is strictly limited to the first 100 people that respond so you must act today or you could miss out and feel like the cat that let the mouse get away!
Can you see how virtually anyone receiving this letter would want to respond?
Can you also see how easy it would be to gather some testimonials fast using this method?
DAY # 12 – 16 for the next 5 days I would send this offer out from 7.00 am till 12 pm straight.
I would set up a special folder to handle all the replies and call as many of those that responded to speak personally with them about a potential JV
DAY 14 I would create three killer sales letters to go with the report and Audiotape (You have to make things ‘brain-dead easy’ for people or they won’t respond
Day 15 I would mail out a bunch of audiotapes to each of the ezine owners that replied and said yes along with a copy of my top sponsor and solo advertisements.
I would expect at least 100 different solo mailings to have gone out.
I would use a free auto responder like http://www.freeautobot.com/ to offer a free course on the benefits of owning the new product and action guide I had created.
IMPORTANT: By now money would be coming in at least 7 sales ($6,979) and I would still have weeks of free advertising to go.
I would then Post a personal letter to each ezine publisher including:
a warm, handwritten card to express my sincere thanks
A letter offering them the opportunity to be just one of 50 people in the entire world to own the Reprint Rights to my new audiotape series for just $1,997 or one of just 25 people worldwide to own Master Rights for $5,000
The following virtually-impossible-to-resist offer…
I would expect this would bring in at least $30,000 over the next two weeks This would go a long way toward fixing my cash flow problems and paying something to each of my creditors.
DAY 16: I would take today off and just spend time doing nothing…
Day 20 -25 I would start calling the people I sent the master reprint rights offer to ask them which offer they liked the most?
I would ask them point blank which rights most appealed to them and the offer several options to get them started.
If they were not interested in buying any rights I would offer them a generous JV to promote them to their existing list.
NOTE: You would be amazed at how calling people will make your response rates go through the roof!
There are 5 reasons for this:
When people speak to you the ‘trust’ factor increases
You have the opportunity to answer their questions and overcome any areas of concern they might have
You can ‘Ask For the Order’ This is something 95% of business owners don’t do anywhere near as much as they should
You can reassure people that you will ‘be there’ to answer any questions they might have once they own your products.
You can ask about them – people feel way more comfortable doing business with someone that expresses a genuine interest in them and their specific circumstances in life
Day 26 - 30 I would buy a sitebuildit website http://buildit.sitesell.com build a new site, join several affiliate programs (I have a list of those that pay monthly) launch a new ezine and wait till the first of the month to start the process all over again…
Is this really possible?
In January of this year I sent a sales letter outlining a new product I was about to create with my business partner, Conny Yvonne Torney to just 24 people. None of them had ever spent more than $97 with us in the past. We offered them Master Reprint Rights to a new product at $7000 a time. Four people responded and a fifth bought $2,000 worth of products from us.
You can see that product at http://www.qualitybusinessinstitute.com/website-promotion-company.html
NOTE: Whilst it now has great testimonials we had none of these at the time people gave us the money to create the product.
I created an impossible to resist offer and saw $30,000 come in within 4 days. This was BEFORE we had even created the product.
IMPORTANT: some of my fellow copywriters will want to burn me in effigy for this but it’s the truth anyway…
I have heard so many people say that you cannot sell anything without great testimonials (and believe me I believe in the power of testimonials) but my experience back in January proved to me once and for all that if you can convince people that your product or service can answer the # 1 question that everybody asks BEFORE they do just about anything – they will beat a path to your door and throw money at you sight unseen.
What is that Question?
WIIFM? Or What’s In It For Me?
You answer this question by telling people about the benefits they will experience when they own your products
Remember that the key to all this is to make your lead generating report and audiotape a product of such exceptional ‘content quality’ that it could stand alone and make decent money all by itself… In fact if it doesn’t – you are ripping people off and deserve to go broke!
The reasoning behind this is pure logic:
People think “wow if this (the audiotape you send them in return for free advertising) is so good, imagine what the entire set will be like!”
You see, although virtually every man and his dog are creating reports online 99% of them are junk.
Trash…
About as exciting as chloroform in print…
Make yours different and you will stand out in your marketplace like a sore thumb and attract all the prospects you need.
Okay in conclusion here is a formula for creating your audiotape (or any other money making information product)
Problem
Agitate
Solve
Prove (here is where testimonials come in)
Offer bonus
Guarantee
Call to action
BTW If any ezine owners reading this (2,000 subscribers and above) want the Reprint Rights to ‘Twenty Nine Sales letter Secrets That Can Grow Your Business – Virtually Overnight’ Just email me at mailto:29j@buy-reprint-rights.com
You can do this.
It isn’t ‘empty theory’ in fact after Conny and I proved that it was possible we even created a new ezine called Zero Theory!
Subscribe for free by sending a blank email to mailto:zero-theory@aweber.com
We also have a 13 page report called ‘Words that LOSE Money – Words That Make Money’ we have swapped the reprint rights ($197) with numerous ezine publishers in return for thousands of dollars in free advertising!
This article is supplied for information purposes only and, as experienced in this subject matter as the contributors are, the material herein does not constitute professional business advice.
This publication is designed to provide accurate and authoritative information with regard to the subject matter covered. It is sold with the understanding that the publisher and the contributors are not engaged in rendering legal, accounting, or other professional advice. If legal advice or other professional assistance is required, the services of a competent professional should be sought.
The reader is advised to consult with an appropriately qualified business professional before making any business decision. The contributors, Joe Kumar and JoeKumar.com do not accept any responsibility for any liabilities resulting from the business decisions made by readers of this article.
copyright © Joe Kumar and JoeKumar.com
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