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Eva Browne Patterson
"Hey" "Guru Name Here"
You suddenly lose all your money, along with your name and reputation, and only have your marketing know-how left.
You have bills piled high and people harassing you for money over the phone.
Plus, you have a guaranteed roof over your head, a phone line, and an internet connection for only one month.
You no longer have your big guru name or JV partners. Other than your vast marketing experience, you're an unknown newbie.
What would you do, from day 1 to day 30, to save yourself?
Joe Kumar
Answer – By Eva Browne-Patterson
Day 1:
Get rid of the hasslers: Contact the creditors and make arrangements to pay the debts in four to six weeks time.
Day 2:
Come up with the 'idea': I sit down with my husband and use him as a 'sounding board' to bounce my ideas off. He is an internet newbie so there's no advantage there except that he is a computer user (and it's better than talking to myself!) The first part of the plan is to come up with an idea of a service or product that is needed on the internet.
I come up with an idea for some software that would be attractive to a wide ranging audience. My head is always full of ideas anyway... I've never had problems having the light bulb go off. It's always been a time restrictive thing, but now that I'm an 'unknown' with no contacts, I have plenty of time on my hands. :-)
Day 3:
Come up with the 'plan':
1. Write the specifications for the software.
2. Source the software development (Quote price? How long will it take to develop? Payment method?).
3. Come up with new domain name and register it for free with http://www.cjb.net.
4. Use local ISP web hosting and organise redirect pages and forwarding emails from the new domain to the local ISP.
5. Open a PayPal, ClickBank and StormPay accounts.
6. Create a four page web site. (Sales page, order page, thank you page and support page).
7. Create graphics and banners for web site and for promotion.
8. Test the software and make sure it is working properly.
9. Organise ClickBank affiliate program and create associated affiliate web pages (join page, members page).
10. Organise mass-marketing campaign and write ad copy.
11. Subscribe to many ezines that fall into the categories that the software would appeal to.
12. Write an endorsement ad that can be used by new JV partners.
13. Organise JV proposal letter to send to the ezine owners (as a subscriber to their ezine).
14. Signup to free autoresponder to send JV proposal through.
15. Send JV proposal to publishers.
16. Instigate mass-marketing campaign.
17. Launch and promote, promote, promote!
Day 4:
Now that the plan has been developed, I would employ the tactics used in Stuart A Lichtman's e-book, that I purchased before I got into all this trouble, called How to Get Lots of Money for Anything Fast.
By using past successes to build future success, I envision the process of my plan coming to completion within 30 days time with total success. I spend the whole day using Stuart's Cybernetic Transposition method and I utilise his methods continuously throughout the whole month, remaining focused on success. I do this because they have worked for me in the past and will work for me again in the future.
Day 5:
Write the specifications for the new program. Cross off item 1 from the plan. Go to eBay and enter some collectibles I'm going to sell to pay $50 for ClickBank Merchant account fee.
Day 6:
Ring an offline software developer and request a quote to have the new software developed. See if instead of paying up front for the development, whether we can swap services such as web design or offer a royalty % of the sales once the software is developed.
(Backup plan: Ring my last full-time place of employment and see if they can give me some contract work for them as I have in the past.) Let the developer know that this is a high priority job and that the release date is within two weeks time if possible. The developer will get back to me within 24 hrs.
Woke up this morning with the new domain name on the tip of my tongue so I go to www.cjb.net and register the domain name for free. Set up the URL cloaking and email forwarding. Test the new domain and find that it works immediately. Cross items 3 and 4 off the list on the plan which is now on my whiteboard where I can see it from my computer.
Open a new PayPal account and enter my credit card details for verification. Open a new ClickBank account. Check eBay to see if the collectibles have sold... Not yet. Can't go any further on ClickBank merchant account registration until I get that $50. It will happen. Open StormPay account and enter credit card details. Cross item 5 off the plan.
Start working on the new web pages.
Day 7:
Still working on the web page design, tweaking and making sure it looks good, is concise with plenty of keywords included in the sales letter, quick loading and has the benefits at the top and throughout the page where the site visitor can clearly see them. I remember some of the web sites that I have purchased from in the past and use a similar layout. I work out the price to sell the software for taking into consideration the 5% royalty fee for the developer and the affiliate commission I will be offering of 25%. The selling price will be $49.00.
I will be utilising PayPal Companion to encrypt my PayPal link so the download page is protected from hackers. I will negotiate a one year subscription for one product at $14.95 which is well worth it for the peace of mind. I approach the owner of PayPal Companion and see if I can do a joint venture with him for his subscription in return for a free copy of my software plus the inclusion of his banner on my web site. I await his reply.
The developer calls me back and informs me that they are willing to accept the % royalty on the sales of the software. We agree on 5% and I let the developer know that I will send them a contract agreement that we both need to sign. This covers payment and most importantly confidentiality. The developer also tells me that the software is simple and straightforward to create and will be ready within one week's time. They will also provide FAQ data. I'm very happy with this turn of events. Everything is on track and I cross item 2 off the plan.
Day 8:
Start creating graphics and banners for the web site and promotion. On completion, I cross off item 7 on the plan.
Look up my credit card details online and see if the PayPal verification transaction has gone through. It has. I copy the verification code and login to my PayPal account and update the credit card details. I cross off item 5 from the plan.
I receive a reply from the owner of PayPal Companion. He finds the offer acceptable and sends me his banner to include on my web page. He also sends me login details to my free subscription for one year. I login and create my encrypted sales link. I add the encrypted link to the sales page.
Upload the new web pages to my local ISP's server and test them out to make sure the sales link works. When I am satisfied with the web pages, I cross off item 6 from the plan. (I make a note to complete the FAQ support pages. This information will be provided by the developer when I receive the software.)
Day 9:
First thing this morning I received notification from eBay that my collectibles had sold! I'm thrilled and login straight away to ClickBank to pay for my merchant account. I will encrypt the clickbank sales link by using the ClickBank Toolkit. I email the owner and offer free publicity on my web site and an ad in the thank you for your purchase email in return for a free version of the encryption software.
Start writing ad copy for different sized ads and create a list of headlines that can also be utilised. Write plenty of ads to be used for variety. Also write and rewrite the press release.
Day 10:
Start organising a mass advertising campaign that I can utilise for free. This is totally separate to the ezines I will be advertising through joint ventures later this month.
I will utilise the following free mediums:
- Search engines
- Classified ad boards
- FFA's
- PPC search engines
- Traffic exchanges
- Banner exchanges
- Exit page exchanges
- Safelists
- Anonymous lists
- Free submission software
- Press release blasts
- Ezine classified ads
I open a free account at WorldWide Promoter and enter five different profiles for my new web site. I start joining free PPC search engines that offer a bonus for signing up. I join MPAM and follow the lesson instructions to join free traffic and banner exchanges.
Day 11:
Still following the lessons in MPAM.
I hear back from ClickBank ToolKit and they have accepted my offer. They send me a download link for the software and I install it and encrypt the ClickBank sales link. I add it to the sales web page. I upload the sales page and test the new sales link. It works fine. Good!
I create a free autoresponder account with freeautobot for the new affiliates that will be joining. (While I'm there, I also create an account for customers that purchase the software). I complete the affiliate pages and cross off item 9 one the plan. When the affiliate joins, they will receive an autoresponse that gives them all the information that they need to promote the software and earn commissions. I don't need to worry about letting them know their ID as they will be using their own ClickBank ID. I also include an email address for testimonial submissions and support.
Day 12:
Still following the lessons in MPAM until completed. The days are long and tedious but I know all this hard work will pay off!
Day 13:
Continue to join banner exchanges, safelists, mass subscriptions to ezines etc. I cross off item 11 on the plan. Once I join each program, I make sure to create folders in my inbox to cope with the incoming emails and I also create filters to automatically file the emails. I place all the folders into one folder called profiles for later use.
I phone the software developer and see how the software is coming along. They inform me that they are in the final stages of testing and that the software will be ready tomorrow! Yippee! This is exciting!
Day 14:
I receive the software via email and I start testing straight away. This software has profiles that need to be filled out so I start filling out new profiles for some of the free programs I have joined. Luckily I can find all the information I need in my inbox in the profile folder. After I add a few profiles, I move the particular folder to the proper place in my inbox where it will now stay permanently, depending on the category of the program. I don't add all the programs as this would take more time than I can spare right now and I'm keen to start using the software properly. I spend most of the morning creating folders and the rest of the day using the software to test it. There are a couple of bugs and I contact the developer to sort them out. The bugs are relatively easy to fix and will be done overnight.
Day 15:
I start writing the endorsement ad for the ezine publisher's JV proposal. I cross off item 12 from the plan. I also write the JV proposal email, appealing to the publisher as an existing subscriber to their newsletter (because publishers are really nice people). I offer a free copy of the software and affiliate status to make 25% commission on any sales the publisher makes by sending an endorsement ad to their lists. I also offer a bonus to any publisher that publishes the ad within the next week. What is that bonus? I'll have to figure that one out quickly... I create another autoresponder account and add the JV proposal and endorsement ad to the instant autoresponse.
I go through my emails and get the ezine owner's names and email addresses from the confirmation emails that I have received. I compile these details into a text document in the required format to import into the autoresponder. I remind myself to include the owners of ezine ad coops as they have access to many publishers! I will do a search engine search and go to the web sites to get the owner's name and contact details.
I decide to include a banner rotation on my web site for the publisher's bonus. I will use a blurred popunder. I get the required code for this from The JavaScript Source. I add this offer to the JV proposal email.
I hear back from the developer and the software is bug free and they also include the FAQ's. I will test the software more tomorrow.
Day 16:
I test the software some more until I am satisfied that it is working. I upload the software to my web host and cross off item 8 from the plan. Next I import the FAQ details into the support web pages and test them out to make sure they make sense and are easy to understand as well. It's almost ready to launch! I'm having the rest of the day off! Crikey, it's night time already!
Day 17:
I finish compiling the JV partners into a text document and import them into the autoresponder. I cross off item 13 from the plan. I complete the affiliate web pages and upload them to my web host. I look up the details for ezine ad coop owners and import them to the autoresponder.
I send out the JV proposal to the publishers and cross off item 14 from the plan. I also ask the publishers for testimonials to add to my web site once they've tried out the software. I ask the publishers if they can let me know the date they will publish the endorsement.
I create and upload the autoresponder follow-ups for the new customers. I need to find some bonuses to give away after they purchase. That won't be hard to find. I've always been a download addict of goodies! I look for free software and ebooks related to marketing and promotions to add to the sales autoresponder follow-up series. I upload the software to my web host's server.
Day 18:
I start receiving replies from publishers that are interested in promoting my software. They advise me of the intended date of publication and I keep a note of these dates in a new document. Not a bad response for one day! I knew this software would be something everyone could use! I start sending replies with the download link and the URL for the affiliate joining web page.
I start sending out press-releases. I make sure I send press-releases to local community radio stations as well.
Day 19:
I keep subscribing to more ezines and adding the publishers to the autoresponder to send out more JV proposals.
I'm using WorldWide Promoter every day as well. Five minutes work - it's not hard. The tedious part is logging into my dump email accounts and deleting the emails. I have to do this every day, sometimes several times a day with the amount of emails I am sending...
Day 20:
I login to my free program accounts and add my web site details and ads or banner details into the members area for promotion. I create a start page rotator page for the traffic exchanges I have joined. I download Crazy Browser from www.crazybrowser.com and create a group containing all the traffic exchanges I've joined. I will be surfing in this window for 30 minutes/day.
Day 21:
Continue to enter web site details into the programs that I have joined. Start submitting ad campaigns to safelists and free ezine classifieds etc. Surf for half an hour with crazy browser.
Day 22:
I'm starting to get notifications of new affiliates joining - good! I keep submitting the ad campaigns and cross off item 16 from the plan.
Day 23:
Well I logged into my email account this morning to a heap of email. More new affiliates signing up and most importantly SALES! 15 in total! That's $735! What a terrific feeling!
I keep promoting and going through the ezine directories extracting more ezine details to add to the autoresponder. I also add the new customer's details to the sales autoresponder account. Answer customer support-related emails that I've received and make necessary changes to the web site to make some aspects clearer.
Day 24:
Wow! A lot of publishers must have published their endorsement ads today as I had a heap of affiliate signups! More sales too, (45 => $2205!!) but more affiliate signups than sales.
I would have liked to create this program with a free trial to attract more sales but I didn't have the time unfortunately... I received two testimonials this morning from happy users so I edit the followup letters in the affiliates area to include the testimonials. I also add them to the web site. I send an email personally thanking the users for their testimonial.
I continue to add the new customers to the sales autoresponder account. More promoting too!
Day 25:
More sales and affiliate signups. More adding of new customers to the autoresponder account and more promoting. I'm still continuing with finding more publishers to promote and join the affiliate program as well.
I create a follow up series that can be used in an autoresponder for the affiliates and I create a splash page.
Day 26:
Finish testing the autoresponder and splash page. I add it to the affiliate member's web page and add the information to the autoresponder series for affiliates. I'm so glad I used PayPal as a payment link as well! That gives me ready cash on hand when I have to wait six weeks for ClickBank payments to come through.
I make a withdrawal of $1500 to my account in Australia. I have to keep a note of the sales that are made through PayPal as well so I can pay those affiliate sales through StormPay at the end of the month. Today there were 62 sales! ($3038!)
Day 27:
Many more sales made overnight (53 => $2597) and more affiliates joining. I make another withdrawal from PayPal - this time $800.
Day 28:
Received the cash in my account from the 1st PayPal withdrawal. I have several weeks yet to pay the PayPal commissions so I immediately spend the lot paying creditors. I'm a happy girl! :-) On that note, I check the PayPal account again and make another withdrawal.
I could get used to this! I withdraw $1200. There seems to be a fairly even split of use between PayPal and ClickBank. Today's sales came to 35 - $1715. I keep promoting and start thinking about an article that I can write to submit to article directories and for affiliates to use in their promotions.
Day 29:
Received more cash from the second PayPal withdrawal. Paid the creditors again. More sales and affiliate signups. 47 sales today making $2303. Withdraw $750 from PayPal. I start making plans for the next month which include, web hosting, proper domain registration, asking for feedback from users to put towards the next version. (Already? lol! Just thinking ahead.)
An affiliate sales contest to boost sales even further... Perhaps raising the % payout for one month while the contest is on, giving affiliates more reason to promote. I also add paid marketing campaign to the plan and will set some money aside to market my new business more effectively.
Day 30:
Last day of the month and the best sales day so far! 86 sales => $4214! I received the PayPal payment in my account today and paid the creditors again. One more payment and I'm free and clear, in some cases before the date/time I made arrangements to pay.
I make sure I make withdrawals from PayPal every day and I check on the ClickBank account to see how many sales have been made. At least with ClickBank, I don't need to worry about paying the affiliates for their sales. ClickBank do it for you so that's a bonus.
I keep promoting through free programs and sending the JV proposal email to many more publishers. Next month is going to be even better! I just know it!
Conclusion:
On reflection, this concept is something that I have wanted to do for a long time and this exercise gave me the means to do so. I will in fact put this exercise into practise and see how it goes. I know it will work. Having the pressure of creditors hassling you for money really makes a difference to your perspective so that you HAVE to come up with a solution.
I would recommend this process to anyone to brainstorm, come up with an idea, get the plan, follow the plan through to the end, pay your bills then reap the profits. Pretend it is all REALLY happening and then play it out in real-time and see it come to fruition. I wish you all the very best in your online endeavours. :-)
This article is supplied for information purposes only and, as experienced in this subject matter as the contributors are, the material herein does not constitute professional business advice.
This publication is designed to provide accurate and authoritative information with regard to the subject matter covered. It is sold with the understanding that the publisher and the contributors are not engaged in rendering legal, accounting, or other professional advice. If legal advice or other professional assistance is required, the services of a competent professional should be sought.
The reader is advised to consult with an appropriately qualified business professional before making any business decision. The contributors, Joe Kumar and JoeKumar.com do not accept any responsibility for any liabilities resulting from the business decisions made by readers of this article.
copyright © Joe Kumar and JoeKumar.com
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