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Gary Baker
"Hey" "Guru Name Here"
You suddenly lose all your money, along with your name and reputation, and only have your marketing know-how left.
You have bills piled high and people harassing you for money over the phone.
Plus, you have a guaranteed roof over your head, a phone line, and an internet connection for only one month.
You no longer have your big guru name or JV partners. Other than your vast marketing experience, you're an unknown newbie.
What would you do, from day 1 to day 30, to save yourself?
Joe Kumar
Answer – By Gary Baker
Now lets move on to the good stuff…
Okay, I have suddenly lost everything!
My entire 10 year business is now ZILTCH!
Whoa, okay I am left with Internet access, my marketing know-how and a ton of bills that need to be paid ASAP!
Well lets see here…
Day #1- I call as many of my creditors as possible and try to work out some sort of arrangement with them in advance to let them know my situation.
Hopefully they will be willing to give a little extension so I can have time to get caught up.
After making my calls, I take some time to catch my breath and calm down.
Day #2- I sit down with pen and paper and write down every thing I know about marketing and earning a living working from home.
Hey that can be a product!
I will put together a complete package that will show anyone how they can start and run a profitable home based business in 90 days or less.
Okay. Now I will need a name for my product…
I choose “Home Based Wealth” as this is a catchy title and will “peak” interest for my offer.
I dig right in and start formatting the way I want “Home Based Wealth” to be laid out.
After a good days work, I decide to take some time and spend with the family and assure them everything is okay.
Day #3- After getting some rest I am ready to grind this baby out so I can start marketing it ASAP!
I put a truck load of great cutting edge marketing know how into my “Home Based Wealth System”.
I use Microsoft Word to type all of my info into.
I really cough up some of the best info on marketing, motivation, product creation, budgeting, etc…
I will spend the whole day finishing the “rough copy” and then rest up for Day #4.
Day #4- WOW! I look over what I put together on the previous day and find that I have compiled a comprehensive “how-to” booklet on how you can start and run a very successful home based business and do it in 90 days or less.
I decide to test the price at $47.00 since this is highly specialized information.
Now I must decide how I want people to be able to “read” my book.
Since I have been marketing Online for over 5 years I know the vast majority of ‘net surfers view text files in PDF so I go to http://adobe.com and sign up for a FREE account that will allow me to create 5 PDF for zero!
I then take my “word file” and upload it to the adobe site and BAM...I have a 60 Page E-Book stuffed full of home business info that is ready to make me some much needed cash
Once my E-Book has been created I now need a way to promote my new product.
The best way to do this is to build a one page “mini site” that is mainly a sales letter that explains the very best benefits of your product and excites your readers to order.
Again, having been Online for over 5 years I decide to use “Netscape Composer” to build my “mini site”. This is very easy to use as it is a WYSIWYG(what you see is what you get) and you can find it here…http://www.netscape.com/
It takes me about 3 hours to write and create my site. So I take a break, get some rest and start again on Day #5.
Day #5- Okay, my site is looking good. Since I cannot afford a Logo or E-Book cover I make sure that I have a really strong headline for my “mini site” and make it look as professional as possible.
Once I get the extra cash I will have the design stuff done for me.
Today, I will need to find a domain name for my website and also find a hosting a company so I can upload my sales letter(mini site”).
After a search from http://ww.google.com I find to very inexpensive places for me to get set up with everything I need.
It will cost me a out of pocket expense of only $25.00 to get my site up and register a domain.
I go ahead and get it all set up. It will take 24hrs for my domain (jempublishing.com) to become active so I will move onto to other projects for my E-Book.
Day #6- Okay, knowing through my experience of my last business, the ONLY way I will be able to make real money on the ‘net will be to start my own opt-in list of people who want to learn about starting and running a home business.
In order to this, I have put a script into my html of my “mini site” that will cause a “pop-up” on exit every time some leaves my site without ordering “Home Based Wealth”.
You can find the script here http://www.isp-guide.com/article.asp?ID=26
I will also need a autoresponder to collect the email addresses for me.
Doing a quick search on google I find a autoresponder I like…ITS FREE http://www.freeautobot.com
Yes, I want my site to sell my product, but it MUST also have a way of capturing the email addresses of most of the visitors so I can follow up with them.
This way I build trust and eventually a percentage of these “subscribers” will become customers.
Now the very best way to attract subscribers is to offer a FREE E-Course and weekly newsletter.
In my “pop-up” on exit there will be a short ad offering a “Free Home Business Starter Kit”.
In this “kit” I will provide a 5 day e-course that will give some great how-to info on starting and running a home business.
The e-course will also steer the readers back to my “mini site” and entice them to order my package.
Then through my weekly newsletter, I will build even more credibility by offering great content and personal observations.
My newsletter will ALWAYS contain ads for my new E-Book by placing one at the Top and one in the middle.
Day #7- My domain name is working and I uploaded my “mini site” at http://www.jempublishing.com. I am now ready to start making some money with this bad boy.
Now in order to make any money with my “mini site” and E-Book I will need a way to accept payments.
I checkout many different payment options and find http://www.clickbank.com seems to be just what I am looking for.
They have a complete “automated” order taking process for only $49.95 so I take my credit card and charge this nominal fee knowing I will make it back with only 2 sales.
Now I need to find a way to bring in some highly qualified traffic to my site so I can start attracting subscribers and turn atleast 1%-3% of the visitors into immediate sales.
By the way, since I am very limited on funds, I need to find these customers for FREE so here is what I will do…
First I want to go to http://www.alexa.com
Here I am going to search for potential partners to help get the word out about my new product.
This is called “Joint Venture Marketing” and simply means I will give anyone who gives my product an “endorsement” a HUGE percentage of the profits on each sale made.
I decide to give each potential J.V.(joint venture) 60% of each $47.00 and the great part about this is… clickbank will track and pay all of my joint venture partners for me J
I do some searches on alexa under “home business”, “work at home”, etc…
I take the rest of day compiling the info I find on the many sites that have to deal with home business and have a reasonable sized opt-in list and traffic base.
Now I take some rest and get ready for Day #8.
Day #8- Today I am really excited! Through my searching on alexa I have found 40 possible J.V. partners.
I then write a short email letter that explains why I am contacting and what I have to offer to them If they will consider “endorsing” my E-Book to their opt-in list.
I offer them a FREE copy of the E-Book for review and ask them to get back to me within 72 hours if possible.
I spend 1 hour sending out 40 emails. I personalize each one with the persons name so it feels more personal.
Why I wait for the responses, I decide I need to gain some “quick” subscribers to my list and I DO NOT want to pay for them.
Here is what I do…
I take a “sample page” from my E-Book and turn it into an article.
I then go to http://www.ezinelocator.com and look for all the ezines I can find that have to do with “marketing”, “home business,” etc…
Then I simply compile a list of potential publishers that I can send my free article to. At the end of my article I am going to have a 4-6 line “ad” that will direct the readers to my “mini site”.
So I send out 25 emails that contain a small message to the publisher and offer them my FREE article to be published to their list.
Enough for today. Rest up for tomorrow.
Day #9- WOW! I got back 6 publishers that agreed to a Joint Venture and I have also gotten 9 other publishers that are going to publish my free article in the next couple of days.
I email back the 6 J.V. partners and give them the download link to their free review package.
This email will also contain valuable info on how to get set up with their affiliate link and any sample ads they may need.
I also email back the other 9 publishers and thank them for using my article and ask if they are interested in receiving future articles for me.
Okay, now I want to get the word out about my newsletter so I decide to search for some FREE Ezine databases so I can “submit” my ezine info.
Through google I find a nice listing like this…
http://www.directoryofezines.com/
http://www.bestezines.com/
http://www.ezineadvertising.com/
http://www.memail.com/
http://www.ezinelocater.com/
http://www.ezinesearch.com/
http://www.ezinestoday.com/
http://www.ezine-universe.com/
I take the rest of the day and submit my newsletter info to these listings.
As you can see in the past couple of days I have been doing two main techniques…
#1-Building my opt-in list
#2- Creating a qualified flow of traffic to my “mini site”.
On to day #10.
Day #10. Holy cow! I had a newsletter run my article over night and I got 125 new subscribers to my opt-in list.
Great start!
I also receive 2 emails from my J.V. partners telling me they will be mailing their “endorsement” tomorrow.
SUPER!
Now I take some more time today and search for more newsletters to submit my FREE article to.
I find another 12 ezines and send them the article.
In the meantime, I get a couple of emails from other publishers saying they are using my article in todays edition of their newsletter.
Things seem to be getting brighter.
I check my autoresponder and find I have added 30 more subscribers to my list and when I go Back to check my email…BAM! A order for my E-Book.
$47.00 in the bank and I have only just begun J
In my excitement I decide to spend some more time with my family and we do a little bit of celebrating. Just a little…LOL
Day #11- I start the morning off with some awesome happenings…
Not only did I add 40 more subscribers to my list but I got 2 more orders for my E-Book and one of the J.V. partners sent out the ad and we made 7 sales!!
Sure I only make $16.99 per sale(40%) on joint ventures but that just put $118.93 into my pocket PLUS the 2 sales that came from my list(which I haven’t sent a issue of my ezine to yet hint. hint) Made me a profit of $42.48 so I just made a total $203.89 and I just woke up!
I take a little break and get back to it after lunch to find another 20 subscribers to my list a 2 more orders from my J.V. partner.
Okay, I now have over 200 subscribers.
I want to boost my subscriber list so I find through the above ezine directory a few smaller newsletters.
I send them a short email telling them about my new ezine and offer them a FREE ad in my newsletter for a FREE ad in theirs.
Since I have way less subscribers I offer to run their ad a couple of extra times to make up the difference.
Day #12- YES! I receive 2 more J.V. partners today who want to “endorse” my E-Book.
I also have added 60 more subscribers to my list.
Oh by the way, I received 3 more J.V. orders and 1 regular order today!
Now I decide is the time for my first issue of my newsletter.
I write a article for my newsletter that introduces me to my list and I give them some pics to look at (this creates immediate trust) of me at work. I then follow this up with another FREE article I have taken from my E-Book.
I send out my issue to my subscriber base of around 300 and call it a day.
Time for some fun in the sun J
Day #12- I am NOT surprised at all to find 3 more J.V. orders and 2 regular orders for my E-Book due to the fact that I sent out my first newsletter.
I also add another HUGE bunch of subscribers to my list.
Today I also decide to work on another article and submit it to my list of publishers that took my last submission.
Again, I will place a 4-6 line “ad” at the bottom of my article that directs readers to my “mini site”.
I also go back to alexa.com and do some for searching for more J.V. partners. Ad Swap partners, Article submission partners, etc…
I am going to STOP on day #12.
Why?
Well, to be honest it will be a repeat of the pat few days.
See this is how you become successful.
By being persistent, consistent, and patient!
Also I want you to take note of the “underlying” strategy of this plan…
Everything thing I did after I had my product, website, payment processor, had to do with BUILDING A OPT-IN LIST of subscribers!!
The only REAL way you will ever make any real money on the ‘Net is to have your own list of potential customers.
Notice how I built my list and at the same time marketed my product for profits…Joint Ventures!
J.V.’s are the cornerstone of any good Internet Success story.
Here is a 7 step plan used by ALL successful Online Marketers:
#1- Create and write your own info booklet
#2- Set up a “mini site” with a pop up on exit to capture email addresses
#3- Start a newsletter by offering a FREE E-Course
#4- Search out potential J.V. partners for your product
#5- Write and submit articles to other publishers
#6- Continue to build your opt-in list
#7- Repeat steps 1-5
Wishing You The Very Best Of Success,
Gary Baker
http://www.jempublishing.com
http://www.jempublishing.com/hweg
This article is supplied for information purposes only and, as experienced in this subject matter as the contributors are, the material herein does not constitute professional business advice.
This publication is designed to provide accurate and authoritative information with regard to the subject matter covered. It is sold with the understanding that the publisher and the contributors are not engaged in rendering legal, accounting, or other professional advice. If legal advice or other professional assistance is required, the services of a competent professional should be sought.
The reader is advised to consult with an appropriately qualified business professional before making any business decision. The contributors, Joe Kumar and JoeKumar.com do not accept any responsibility for any liabilities resulting from the business decisions made by readers of this article.
copyright © Joe Kumar and JoeKumar.com
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