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Gary Harvey
"Hey" "Guru Name Here"
You suddenly lose all your money, along with your name and reputation, and only have your marketing know-how left.
You have bills piled high and people harassing you for money over the phone.
Plus, you have a guaranteed roof over your head, a phone line, and an internet connection for only one month.
You no longer have your big guru name or JV partners. Other than your vast marketing experience, you're an unknown newbie.
What would you do, from day 1 to day 30, to save yourself?
Joe Kumar
Answer – By Gary Harvey
The Science of Developing Profitable Niches
Hi there. Gary here...
The Science of...? Yes, the word "science" does apply here because we're using readily available software tools to methodically analyze several of the key drivers of our success. You'll see.
In principle, we've got to do two things so we can be reasonably assured of financial success.
1. WE SET UP OUR INFRASTRUCTURE. Your business infrastructure here includes your website, mailing list, autoresponders, etc. And we've got to be using them to offer genuine VALUE to a targeted audience. No junk. Because junk won't work for long, if it works at all. We must use our business systems to deliver value and substance.
2. WE SET UP OUR LEVERAGE. "What's this?" you wonder. To get from "Joe who?" to "Who's Who" in the shortest possible time, you're going to need to put your business in front of a lot of people. The bigger the crowd of targeted prospects, the better. And since we've got no mailing list and no traffic ourselves (yet!), we're going to need to leverage other people's traffic and other people's mailing lists. In 30 days or less.
And we're going to do this with minimum expense. In my case, I already have most of the software installed on my computers -- that sure keeps costs down. And like I wrote to Joe…
Joe,
I'm going to take the liberty of defining "lose all your money" to mean there's enough to both eat AND do a little PPC advertising, so long as we quickly become profitable. I've still got a credit card which can bear a few hits till the commission checks come in. I also (cleverly!) have my websites pre-paid for one year.
Gary
Talking about LEVERAGE, there are two other "forces" you can leverage.
(1) One is MARKET TRENDS.
If you can position yourself at the front end of a major new trend in the marketplace, you're in the right place to profit from the boom. And right now, online golf is gaining a strong groundswell... at the cutting edge of the new advergames industry.
Catch this, from Paul Schneider's email dated 30 June 2003:
"Almost a quarter of a million people played the Golden Fairway game in the last 8 days. This is real growth. When the game was turned on last summer, 2002, it took 3 months to get 30,000 people to visit the game.
New game sales are 25% higher than last week. Game ticket and token sales are 1,000% higher than last month.
Don't miss out on the money."
Click here to learn how you can leverage the advergames boom -- and also play a free game of online golf. On me!
(2) The other "force" you can leverage is... other people's BUSINESS CREATIVITY.
In November 2002, while continuing to scan the e-profit horizon for my 7000+ readers, I ran across a Canadian businessman who was once again the top recruiter for a particular online business. When I wrote to Bob Dignard-Fung to arrange an interview, I learned that he'd retired at age 42... because his 13 e-commerce websites were generating more in sales each year than the US President is paid in salary... and he simply didn't need any more money.
But let me tell you, you can't keep entrepreneurial creativity bottled up for long. Especially once you've identified not only a very real problem with the Internet marketing model... but also the SOLUTION. So Bob has come back out of retirement and is now assembling a team of growth partners to share his vision and values. Intriguingly, "Beyond virtual" is both the motto and the business model.
Let’s get on with the show…
Day 1 .. Planning
Yes, if I was starting out again (without this book), I'd first of all sit down for several long sessions of focussed thinking. With pen and paper. I'd brainstorm. I'd ask...
What are my strengths?
What ideas do I have that I've just never got around to, maybe because of being too busy in "maintenance mode"? You know, it's so easy to get caught up doing "stuff"... the daily routines... skimming through the email mountain, then finding you've spent 2 whole hours on it... and what have you achieved, really? Maybe very little. With only 30 days to deliver results, we don't have time to waste on non-productive "busywork". So it's time to take inventory and ask... What are my best ideas?
In my case, I've had a jolly good think. And written it down. So there's a piece of green A4 paper next to me on the desk as I write this to you. It has one major heading:
NICHE MARKETING ... 30 DAYS PLAN
Reality check: You're not going to be able to knock off any of the online giants in 30 days. Or 30 weeks, for that matter. So we're going to be sensible... we're going to set out to find a profitable niche and then we'll set out to become a significant player in that niche. After that's set up right, we'll do it again in another niche.
How, exactly?
To be financially successful, you'll need...
1. A way to find a profitable market. Either a product or a service, that's your choice. But it must have plenty of credit-card-owning customers and comparatively few suppliers.
2. A way to reach that market, effectively and cost effectively.
3. A way to engage with the folks in that market so you can build a mailing list of targeted prospects that you can convert into paying customers.
And here' s how we're going to accomplish this. We'll be working on several different projects in parallel. They are...
FIND A HIGH-DEMAND, LOW-SUPPLY NICHE (HOPEFULLY ONE THAT YOU ENJOY)
DEVELOP AN EZINE WITH UNIQUE VALUABLE CONTENT FOR THAT NICHE
BUILD A MAILING LIST OF TARGETED PROSPECTS
FIND THE KEYWORDS THAT BRING YOU COST-EFFECTIVE PAY-PER-CLICK TRAFFIC
FIND PROMOTIONAL PARTNERS
So Day 1 is for planning. If you like what you read here, and feel it could work for you, then you've finished Day 1. If not, off you go and do your homework.
Day 2 .. What will you sell?
We can't go forward until we've sorted out...
What are you going to sell -- goods or services? -- your own or someone else's?
Most of us don't have our own products or services to sell, so let's talk about selling stuff for others.
In our 30 day make-money plan, we don't have either the time or the resources to go the route of traditional business. We don't want to get involved in manufacturing products. Neither do we want to handle product inventory, warehousing, packaging, distribution, payments, insurance, etc. ... all the details of a traditional business.
So we're going straight for affiliate marketing. Others make the products. Others deliver them. Others handle the payments. And they send you commission payments for the sales you generate.
So it is decided. Home-based affiliate marketing, it is ... just like Michael Campbell, James Martell and a group of other big earners. These folks make superb money "simply" by sending targeted traffic to the corporate website... after they've done a bit of pre-selling at their own site.
By the way, when you're selecting companies to affiliate with, these 15 questions will help you.
Now, what specifically will we market?
Either you already have an idea. Or you don't.
If you don't, here are two groups of resources that can help you find one.
Group 1:
These sites will tell you what's in demand on the Internet Actual search engine enquiries last month... last week... and even what people are searching for right now. Spend a little time at these sites and you'll see what people want when they go online. This should generate a few ideas!
MetaSpy, where the listings are updated every 15 seconds.
Wordspot has a free weekly report of the top 200 search terms.
WordTracker streams a screen-top ticker that shows today's top 50 search terms.
For a detailed discussion of how to find out what the market wants right NOW, as well as ways to identify hot market TRENDS for the future, please refer to my ebook Niche Marketing Explained. It also includes a much longer listing of resources like the above three.
Group 2:
A different approach to idea-generating is to visit the affiliate directories to examine their listings. Especially their new listings. Here is a list of some of the best affiliate directories.
Once you've taken the time you need to do this, you should (hopefully!) have a business idea or two. BUT you can't be sure yet if it's going to turn into a sky rocket or a bomb-out. So the next question has to be...
How to assess the odds of market success before you put in the effort to build and launch your site?
Good question, my friend... because what we want is a HIGH DEMAND, LOW SUPPLY product.
If you target too broadly, you're lost among a ton of competitors and thousands of search engine rivals. Result: An unprofitable website.
If you target too narrowly, no-one will ever enter your search term in the search engine... so even if you were #1 for those keywords, nobody would ever find you. Result: Another profit-free zone... aaaagh!!
If you target correctly, you'll receive a very nice flow of TARGETED traffic, coming to your website because they know exactly what you're promoting... and they want it. Result: "Jumping Jack Flash!! We have a real live business happening here!!"
So HOW do we put the success odds on our side?
Some time ago, I was fortunate to meet up with Val Danilchuk and Helen Salamakha who have created a remarkable piece of software that does EXACTLY what you need to do at this stage (and here's their success story). What they did was to AUTOMATE the exact process you'd go through if you were to thoroughly assess the demand versus supply for your proposed new business. And their software tool, called NicheFinder, is the centerpiece of this part of our 30-day plan.
Here's how to calculate supply versus demand...
Once you've selected a product or service to investigate, you need to do some quite detailed niche marketing research work. And there are two ways to do that.
By hand, if you have the time and the patience and the mind for details.
OR
You can AUTOMATE it by using NicheFinder. Since I already own NicheFinder, there's no way I'm doing it by hand.
All I do is enter a few words into the software to kick-start the process (I used "tv dish satellite" for this case study) and it goes to work for you. Doing what? Here's the sequence...
1. NicheFinder searches the Internet for related pages. In this case, it selected 13 pages for processing and analysis.
2. From those 13 webpages, it extracts 50 keyphrases which it then lists on the next 50 lines.
3. It also prints out its analysis of each keyphrase. It tells us how many websites are using the phrase... that's the SUPPLY report (actually there is more detail as well, but I'm just giving you the overview).
4. NicheFinder also reports the DEMAND for EACH keyphrase, plus the POTENTIAL.
5. Then, to cap it all off and make the results instantly usable, it prints out a DEMAND-TO-SUPPLY RATIO.
6. Then it writes the results to a file for us to review later.
By now, you might be thinking it's finished. But no, NicheFinder also gives us detailed results of all our keyphrases sorted in a variety of ways...
7. SORTED BY RELEVANCE of the various keyphrases it found.
8. SORTED BY POTENTIAL, which is one way of viewing the supply .v. demand comparison.
9. SORTED BY DEMAND-TO-SUPPLY. And this is where the software absolutely shines!! The keyphrase with the best chance of success in the marketplace is listed first... all the way down to number 50.
10. SORTED BY SUPPLY.
11. SORTED BY DEMAND.
Here's the actual report that the software generated, giving you all its findings.
Incidentally, NicheFinder can also help you discover the most profitable keywords to attract targeted traffic to your website, no matter what your site is about.
Day 3 .. Using NicheFinder
You'll probably want to feed several ideas into the software so you can find the one with the highest score. So let's set aside a whole day for you to continue using NicheFinder to assess the market viability of your various business ideas.
If you hit the jackpot first time round, congrats. Have the rest of the day off or surge ahead into Day 4.
Day 4, 5, 6 .. Creating your new site
Since we've already decided that our venture will be an affiliate marketing site that promotes other people's products, we can get some of the content for our new site from their corporate website but if we just use what the corporates supply, we risk looking like all their other copy-and-paste affiliates. And that simply won't produce the income results we want. So we'll take their some of their text and their graphics (if allowed to) and we'll create our own pages.
There's a lot of information available about website design, gateway pages, doorway pages, navigability, keyword density, etc., so I won't repeat that. What I will do, however, is list a few of the factors that I consider whenever I create a new site.
Domain name. I didn't always do it, but I now try to include keywords in my domain name. You'll see what I mean in my bio.
Domain registration. You can register your domain name with Godaddy for $8.95, so why pay more? Then it can take 48 hours for your newly purchased domain name to propagate throughout the Internet (so that when people click on your URL, they actually connect to your new site). So we'll allow several days here.
Hosting. You'll also need somewhere for your website to live. My favourite webhost.
Templates. Unless you're a die-hard individualist and you just have to create your own unique look each time (well, even if you are!), templates will save you a heap of time. Here's my short list of where you can get website templates, both free ones and affordably-priced professional templates.
How many pages? The choice for a fast-to-build web presence is either a one-page microsite, a minisite or a miniweb with a few minisites all inter-linked. Which is best for you? The answer will partly be determined by how much decent content you can find, so let's talk about that next.
(But first...
If you want to create your new websites really FAST, you might be more than a little interested in Keyword Site Builder. It generates multi-page, keyword-optimized, internally-linked websites in minutes. What used to take days now takes just minutes. But more importantly, early testing has produced impressive results in the search engine listings.)
Content. You can get good content from the article directories. While the material may be copyrighted, the authors have posted it there because they want it reproduced around the Internet, so you should be fine if you include the resource box at the end. Whether they will have content that is relevant for your particular niche will depend on what you're promoting. A Google search for "keyword + articles" should turn up something, too.
Page names. When you're naming your pages, remember that the search engines are organized around keywords and keyphrases. So it's better, from what I understand (as a non SEO expert), to include your keywords in your page names... as well as in your body text. For example, holidays-in-spain.html or pet-insurance.htm is going to perform better than holspain.html or petins.htm.
Page titles. Rather than wasting space in your tag by writing your domain name, start with your keywords and make a short sentence or two with as many of them as you can. But it has to read sensibly to human eyes. For example, "Holidays in Spain. Go Spanish for your next holiday. We know Spain, so we can help you!" (though that might be a trifle long).
Day 7 .. Day off
I'm planning for one day a week "off duty", though I must admit I'm not quite up to speed yet when it comes to following through on this particular goal.
It's a good idea to spend time with family or friends, and for personal growth. Attend to your inner spiritual needs. Reach out to help others. Read something worthwhile. Relax. You'll come back recharged.
Okay, if you're like me, you'll find yourself checking your emails, and taking care of urgent stuff. But for the long haul, we certainly don't want to be working 7 days a week. We didn't choose to be Internet Marketers so we can work all day every day, did we?
Day 8 .. Thinking about your new ezine
Today's an easy day... just shaping up your new ezine. And there is a list of issues worth thinking about.
Purpose. What role does your ezine have in your business plan? Is it primarily a blatant sales vehicle? -- or designed to build a relationship with your readers by sharing valuable information? (Can you guess which one looks best to me? Okay, I admit it... I'm none too subtle, am I?)
Differentiator. What will uniquely differentiate your ezine from all the rest? If you have a solid reputation or expertise, such as Michael Campbell does in the fields of Internet and affiliate marketing, you can simply share your knowledge with your readers and they'll value it highly... as I do (thanks, Michael).
Template. Create a template for your ezine. What goes where. What you'll include. What you won't. The header. The footer. The legal disclaimers. Maybe a Q&A. Whatever. How many ads? -- maybe none at all?
Tone. What attitude will your newsletter adopt? A chatty personable tone like Frank Garon, Boogie Jack and Phil Wiley? Or a straight informational orientation such as you get from Jason Anderson, Shelley Lowery and Allan Gardyne. Or a sensational "salesy" approach where words like AWESOME!! and FANTASTIC get used incredibly frequently (along with lots of !!!!! marks).
Apologies to all the *other* folks who produce worthwhile ezines which I also enjoy. I mean no slight against you or your newsletters at all, but I thought I'd just list three examples each time.
Value. This one is dead obvious, but let's say it anyway. We must give our readers solid value or they'll hit the unsubscribe button sometime soon. What I do with eProfitNews ezine, for example, is... I share the results of my ongoing research into Internet marketing and affiliate marketing. I spend many hours online (too many, yes, but I enjoy it), scanning the e-profit horizon for my readers.
By sharing what I'm finding each week, they save their TIME. Though I occasionally get carried away with excitement, I try to steer clear of hype. And I'm not running any subscriber ads now. May I scan the eprofit horizon for you too? Sure hope so. Here's the form...
Day 9 .. Start generating original ezine content
Now is a good time to start to build your newsletter. So let's ask:
Is yours going to be another "me too" ezine that follows the standard format? You know what that is. You grab an article or two from one of the article distribution services, toss in a few ads at the end and a bit of editorial comment at the beginning, and that's it.
OR
Is your ezine going to have ORIGINAL content? My favourite ezines all have original content. And I suspect I'm not alone in that.
Most us us wonder how WE could ever generate ORIGINAL content. Thankfully one of my favourite ezine publishers, Len McGrane of New Zealand, has released the method he uses to create a brand new original success story each week... on a part-time basis. I bought his ebook last year, and sent Len my excited testimonial. I just checked, and it's still there on his front page. I meant every word.
Here's an explanation about the marketing power of story-telling, which also shows you how to get a copy of Len's oh-so-simple system. The system includes (1) how to find successful people online to write about, and (2) how to get them to agree to tell you their story. But you also get (3) his email template with the questions for them to answer, and (4) several tutorials in how to write so your story f-l-o-w-s and it's interesting. And it's nowhere near as hard as you might think.
As soon as you have Len's ebook and see just how easy he makes it all, you can start the process of preparing for your first story. It really doesn't take long, but let's allow a whole day to get the ebook, read it and send out your first 2-3 emails.
Day 10 .. Setting up your mailing list manager
Since we're aiming to keep expenses to a rock-bottom minimum in this 30 days, I'm recommending two list management services to host your mailing list. Both top quality. Both free. And yes, I use them both. You can upgrade to their pay-for plans later if you wish.
YourMailingListProvider No ads are included in your mailouts -- and their only self-promotion is a one line link at the very bottom of your message. It's a good deal. You can't import your existing list unless you can prove it's fully opt-in. But should you ever wish to move your list elsewhere, you can download the full dataset. The free service allows you only one mailout per day. The only other downside is that message personalization ("Dear Gary") is not currently available.
Zinester is another free mailing list manager that I recommend and use. Andrew will let you import an existing opt-in list to his service and export your list, so long as you're not moving it because you've been caught out spamming. Again, personalization is available in the pay-for version. If they include an ad, my experience is that it's just 3 lines at the bottom of the email. That's all.
When you're set up, test drive your whole system, tweak your welcome letter, etc. Then call it quits for the day. Well done!
Day 11, 12, 13 .. Setting up your autoresponders
A lot has been said and written about autoresponders. All I will add is three things.
TheOptinStrategy tells the remarkable story of how Ian Herculson lost his entire opt-in list of over 18,000 subscribers and then got back on his feet again in ONE MONTH. Yes, he rebuilt to over 2,200 subscribers... with an astonishing 40% response rate, consistently... and in that first month of growth he profited over $1,500 from his mailing list. Now you can download Ian's story and learn his techniques, free of charge. Thanks, Ian.
LimitlessFollowup.com provides a swag of great features (for FREE, mind you) ... unlimited everything, import your prospects, export the list anytime, full personalization, etc. and it runs on your server. Installation is simple enough, though it does require a tiny bit of techie aptitude. Try it and see how you go.
FreeAutobot.com offers a free commercial service on their server that is just about ad-free.
Content. What are you going to SAY in your autoresponder messages? One great approach is to look carefully at the ton of autoresponder messages that you've received... if you haven't deleted them all. I tend to save most of the email I get as potential resource material (though spam is making that game plan a lot more difficult these days). You can quite easily model your message series on the best of what you've received lately. This writing task it vital but it may take you a few days, so I'll get our of your hair while you do your homework. See ya.
Day 14 .. Day off
Day 15 .. Setting up to distribute your articles
By now, we're nearly HALF WAY through our 30 days and you've now set up your INFRASTRUCTURE. Congratulations!
Remember that we also talked about LEVERAGE? Now let's do some work on setting up that leverage.
This time we're going to leverage other people's mailing lists. Again, there are (surprise!) two ways of... getting your articles published.
You can join the various article announcement lists. Then set up a group email address, with each list as a member of the group. Now you have an efficient way to distribute your articles to other publishers (but don't bother sending thinly disguised ads -- most of the time they won't get passed on).
OR
You can AUTOMATE the process and broadcast your content to almost every major ezine publisher with just a few keystrokes.
So today's task is to get set up to bulk-distribute your first article -- which you'll be writing tomorrow. (Hopefully by now, you've had some responses to your earlier emails. Remember Day 9?)
Day 16 .. Mailout day for your ezine
Your main task today is to write up a new original article, using the Newsletter Storypower approach.
Once it's written, double check it. Then read it out loud to see that it flows smoothly.
Also, feed whatever other content you've been saving throughout the week into your ezine template. Including, of course, your own ads.
Proofread every word to eliminate any spelling and grammar errors... and typos. As a professional proofreader, I find this sort of thing easy to do, but I readily acknowledge that many find it hard. If so, perhaps you have an online or offline friend who will check it over for you. Even advertise in your ezine for a proofreader -- maybe you can barter an ad in each issue for their proofreading services. Certainly use the spell-checker that's built into your word processor but remember that it won't be able to show you where you've used a correctly-spelled word but in the wrong place.
One way to get a fresh look at your content is to email it to yourself and then check the whole thing over one more time. When it's the way you want it to be, send it out. And try to relax.
Day 17, 18, 19, 20 .. Pay per click marketing
The principle here is simple. We will LEVERAGE the massive targeted traffic of the search engines and we'll do it cost effectively. In fact, we'll do some of our learning for FREE... because the pay per click (PPC) search engines actually give away free use of their service. Why? To show you how effective it is. We can use their freebies while we test out which of our keywords give us the best returns.
Are you already fairly clued-up about PPC marketing? I know I wasn't until recently when I had the pleasure of proofreading an important new work by James Munro called "How The Pay Per Click Money Machine Works".
At that page, you'll also be able to get immediate access to $3000 worth of free PPC advertising which James has compiled and is distributing at no cost. This is perfect for us because (1) we want speedy results, and (2) we're trying to keep our expenses down to a bare minimum. So with $3000 of free PPC advertising, you can learn what your best keywords and keyphrases really are, so that when you start spending your money on PPC marketing, you'll already know what works.
Remember... Pay per click can give you INSTANT global exposure (is that fast enough for you? ) and TARGETED prospects.
But we are going to allow ourselves a few days to keep an eye on what's happening with our PPC advertising while we're still "learning the ropes". In his ebook, James not only explains how to get the best out of pay per click marketing -- he also covers the monitoring process and what to look out for so as to maximize your profitability.
Day 21 .. Day off
Day 22 .. Finding power partners
We've talked about LEVERAGING the PPC search engines. We can also leverage the fact that some sites in any industry sector are much more heavily trafficked than others.
But HOW to identify those high-profile domains? And then HOW do you approach them so as to put the odds of success as high as you can? Aha. I'm glad you asked.
To be candid, there's a lot of work involved. Here are the steps: (1) use the search engines to identify the leading sites for your keywords and keyphrases -- then list them, (2) check which sites are linked in to these industry leaders, (3) extract all their email addresses, (4) jot down the name and phone number of the registered domain owners... so you can personalize your emails or even pick up the phone for a particularly important-looking partner, (6) record the Alexa ranking and link popularity for all your possible partners, (7) organize your findings into a coherent format so you can list them in priority order... then (8) generate compelling emails to those webmasters.
Quite the full day's work, eh?
But once again, there are two ways to get it done...
MANUALLY, if you had the time and the patience and the detail-mindedness.
OR
You can AUTOMATE the task.
Computer programs are good at doing boring, detailed work like this. So when I received one of Roy Oron's emails (from step 8, above -- though I would never have known), it started a chain of events that led to an interview with Roy... and an article, called "So amazed" at his success. The article page includes a link to his FREE ebook which explains more about generating these super affiliates.
Software like this is definitely one of those work-smarter-not-harder tools because it enables you to leverage off the success and traffic volumes of others. Incidentally, Roy's "heat-seeking" programming was designed especially for Internet marketers.
So today's task is to begin to seek out partners so you can leverage their success in a way that helps you while it also helps them.
(This, of course, works best if you have your own products but if you don't, let's be a bit creative here. If you've chosen to promote a 2-tier affiliate program, check to see whether the high-traffic sites in that keyword group promote that particular program. If one of them does not, approach the website owner about it. Many thousands of dollars have been made simply by introducing super affiliates to 2-tier affiliate programs.)
Day 23 .. Mailout day for your ezine
Same as Day 16. Same routine again every 7 days, right?
Day 24, 25, 26, 27 .. Juggling all the balls
From now on, there are only really TWO main tasks -- (1) systems maintenance, and (2) business development.
(1) KEEP ALL THE SYSTEMS RUNNING SMOOTHLY.
-- Manage your ongoing PAY PER CLICK campaigns. This will require regular attention, for sure. The ebook I recommended earlier will help you develop a system to keep a handle on this.
-- Each week, you plan to publish a new original story so that means keeping your eyes open for INTERVIEW CANDIDATES. Email them whenever you spot one. Len covers all the details in his ebook.
-- Gather EZINE CONTENT throughout the week. I put all my finds into a text file, and I've placed a shortcut to that file on my desktop. It's amazing how frequently it gets clicked.
-- You might like the idea of an ARTICLE GARDEN. Funny name but here's the concept. Just as you plant a handful of seeds in your outdoors garden and some of them grow and some don't, so it is with article ideas. Plant a handful of ideas in a file or folder somewhere handy, and some of them will keep on growing as you jot down new ideas or facts. Toss out the weeds from time to time and harvest the good stuff for your readers.
-- From time to time, you'll want to run the SUPER AFFILIATE GENERATOR again, to seek out more JV partners.
(2) ADD NEW NICHE DOMAINS.
Multiple streams of income is the name of the game, isn't it? For income security, we don't want all our eggs in any one basket -- no matter how lucrative it is today. (Remember when Atari was the king of the games machines?) So when you're ready, start the whole process again... back at Day 2.
One new minisite each month? Or every other month? Set a goal that's right for you. By using a tool like Keyword Site Builder, some savvy marketers are now targeting the creation of two new minisites every week.
Day 28 .. Day off
Day 29 .. More juggling
Or perhaps we should call it what it is... MANAGING. You're in business. You're the manager, the CEO. Nothing happens unless you make it happen. I'll leave the thought with you but it's Day 24 again. There'll be lots of days like Day 24.
Day 30 .. Mailout day for your weekly ezine
Conclusion (Month 2 and beyond)
It's good that Joe has included this "post script" for what we'd do beyond this first 30 days because there are still more issues we can look at, like search engine cloaking and viral ebooks, for starters. Tell you what I'll do! I'll create a special page... just for the future postscript-type issues that come up. Talk to you there...
This article is supplied for information purposes only and, as experienced in this subject matter as the contributors are, the material herein does not constitute professional business advice.
This publication is designed to provide accurate and authoritative information with regard to the subject matter covered. It is sold with the understanding that the publisher and the contributors are not engaged in rendering legal, accounting, or other professional advice. If legal advice or other professional assistance is required, the services of a competent professional should be sought.
The reader is advised to consult with an appropriately qualified business professional before making any business decision. The contributors, Joe Kumar and JoeKumar.com do not accept any responsibility for any liabilities resulting from the business decisions made by readers of this article.
copyright © Joe Kumar and JoeKumar.com
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