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Gauher Chaudhry
"Hey" "Guru Name Here"
You suddenly lose all your money, along with your name and reputation, and only have your marketing know-how left.
You have bills piled high and people harassing you for money over the phone.
Plus, you have a guaranteed roof over your head, a phone line, and an internet connection for only one month.
You no longer have your big guru name or JV partners. Other than your vast marketing experience, you're an unknown newbie.
What would you do, from day 1 to day 30, to save yourself?
Joe Kumar
Answer: By Gauher Chaudhry
Day 1
Wherever there is a demand, there is an opportunity. The first thing I would do is look at the search engines, discussion forums, New York Times non-fiction bestseller list, etc. to determine what type of topics are in demand. Nine times out of ten, they revolve around love, money and health.
I am a firm believer that the easiest product to sell on the Internet is digital information. Digital information in the form of reports, ebooks or a database. They are easy to create and easy to transfer.
People become disappointed when they have laboured for months writing an ebook, only to find that their is no demand for the information they have written. Find the demand first and then write the information. Believe me, the money will find its way to you if you chose this route.
Day 2
For the purposes of my example, lets assume that the topic of relationships is currently in demand and there are thousands of people who are trying to find "Mr. or Ms. Right."
After doing my research, I have decided to write a small "Insider Report" (about 40 pages) on how to find "Mr. or Ms. Right." I will spend the rest of the days researching this topic and gathering as much information as I can to help me understand what type of information people are looking for when it comes to finding Mr. or Ms. Right.
Day 3
Due to the fact that I only have 27 more days left to start making money, it might be to short a time to start writing out my insider report myself, so I would try to find experts in this field who have already written about this topic.
I would ask them if they would let me interview them for my new insiders report and send them pre-determined questions that people would like to know (based on my prior research) about finding Mr. or Ms. Right.
I would find these experts by finding out who writes about the topic of relationships and dating. A few places I would check would be:
http://www.ezinearticles.com
http://www.marketing-seek.com
http://www.ideamarketers.com
Day 4
Today I would set the foundations for an ezine that I would send out to people who are interested in my topic. This will help build a steady relationship over the next few months and if they don't purchase my insider report now, they hopefully will in the future.
I would open my ebook EZ Money With Ezines and review how to start and operate a money making ezine once again to make sure that I didn't miss anything.
I would set my ezine up at at a free list provider such as:
Topica.com
http://www.topica.com
Day 5
Today I would compile an outline on how I will want my insider report to flow. It is important before you start writing a report or ebook that you have an outline to follow. It makes that task a lot easier and it doesn't seem as intimidating if you break your report down into chunks.
I would also promote my new ezine in various announcement lists and in a few related discussion forums to get new subscribers. I would also use the various other methods that I discuss in my ebook EZ Money With Ezines.
Day 6
Assuming that 20% of the experts I contacted have gotten back to me with their answers, I would start compiling my insider report and hopefully complete it by the end of the day. It shouldn't take that long considering I did not do any of the writing and all I will be doing is putting a text of the written interviews into a Mircrosoft Word file.
Day 7
I would spend the rest of this day proof reading and editing my new insider report. I would make sure that I hit the key points and have had the experts answer the key questions I think my market wants to know.
Day 8
Today is the day that I would start working on my sales letter. Since the headline is about 80% responsible for the success of a sales letter, I would spend a considerable amount of my time trying to determine what is an eye grabbing headline.
I would then start the body of my sales letter mentioning the features of my insider report and how the customer will benefit if they purchase my insider report. I would add a money back guarantee and throw in a bonus (i.e. free ebook with a compilation of relationship articles I got for free from the sites I visited on Day 3).
Day 9
I would spend this day finishing my sales letter and polishing it up. It is crucial that I have a killer sales letter to help promote my new insider report. You could have the worst product in the world but sell it by thousands with a killer sales letter, or you could have an awesome product and sell very few because of a poorly written sales letter.
Your sales letter is the key to your success.
Day 10
I will need to create my report into a format that makes it easily transferable to customers. The best possible way to do this is by converting my insider report into a PDF format because it will be able to work on both a Windows and Macintosh platform.
Converting into PDF format helps retain the original format of my insider report. There are a few services that will automatically turn your file into PDF format for free. For example:
Create Adobe
https://createpdf.adobe.com
Day 11
It is important to have a web presence on the Internet for the collection of email addresses and a place to have my sales letter visible. Since I have absolutely no money, I would get a free web page from the many sites that offer one.
I would go to Google.com and type "free web hosting" and dozens of web sites would show up. I would sign up with a free web hoster.
But I definitely do not want one of those ugly URLs such as http://www.geocities/25262/greg/door.html which look very unprofessional, so I would visit a site such as http://www.shorturl.com where I could get a shortened, decent looking name (i.e. http://www.dating.shorturl.com) for free which I could redirect to my free web hoster.
I would look for a free hosting service that also offers a CGI directory so I could set up a simple affiliate program for my insider report..
Day 12
One of the elements that make doing business a little harder than on the offline world is the amount of skepticism that the average person has about purchasing products on the Internet. Who would blame them with so many scams happening that take away the credibility from Internet marketers?
In order to make my new report more credible, I would offer a select number of people on my ezine a free copy of my report and ask for a testimonial if they liked it. Testimonials add credibility and help establish trust.
Once I started receiving some testimonials, I would add the testimonials to my sales page.
Day 13
In order to accept funds from customers, I will need to have an online retailer to process the credit card transactions. I would open up an account at PayPal.com and create a link on my sales page to my account to accept the orders from my customers.
They would be automatically redirected to the thank you page after their order is complete, so that they could download my report.
Day 14
I would take tidbits out of my insider report and spread it over a 3-day autoresponder course. By creating a 3-day autoresponder course, i could offer it in an exit pop-up window to people who are not interested in ordering at the time.
Day 15
I would create an HTML file that will pop up when people try to exit my sales letter without going to the order form. This pop window would display the information on how they can subscribe to a free 3-day autoresponder course giving some tips on how they can find Mr. or Ms. Right.
Day 16
I would work on the first issue of my ezine and send it out to people who have already signed up announcing the release of my new insider report. I would also throw in an article about relationships to add value and content to my ezine.
Day 17
I would spend the day submitting my ezine information to the many free ezine directories on the the Internet. You can find these free sites by going to Google and typing "free ezine directory" in the search field.
Day 18
Today I would work on getting free publicity by writing a press release. A press release is not a sales letter, but rather a brief letter announcing something newsworthy that can be distributed to various media outlets. It is important to distinguish between a sales letter and a press release because if your press release sounds like a sales letter, it will easily find its way into the waste paper basket. It needs to "inform" people, not sell them something.
Media outlets are bombarded with information about products and services, so it is crucial that I make my press release stand out. One of the most important elements in a press release is that it should not tell the whole story. You should only provide enough information to peak the curiosity of the person who receives your press release so that they will contact you.
The would go to following web sites that will distribute my press release free of charge:
PRWeb
http://www.PRweb.com
baygo
http://www.baygo.com/press
Day 19
Today I would set up a simple affiliate program using a free affiliate script from the Internet to track sales. Having other people promote my new insider report will help generate more sales. Plus since they have money and I don't, they can purchase advertising to promote the new insider report.
Day 20
I would spend today finding affiliate products and services (i.e. match making web site) that compliment my insider report so that I can promote them as backend products to people who purchase my insider report and at the end of the 3-day autoresponder course.
After finding appropriate products or services, I would write up an endorsement recommending the product or service and add them to the 3-day autoresponder course message sequence, timed to be sent out roughly one week apart after the third day of the autoresponder course has been completed.
Day 21
I would set up a tracking mechanism using one of the many free CGI scripts on the Internet so that I could create a code for each ad campaign as to track which method of advertising is bringing me the best results.
Day 22
I would work on a personal email that I would send to prospective joint venture partners who I feel can help me reach a targeted audience. I would offer them a 50% commission if they would review and endorse my insider report to their ezines or on their web site.
Day 23
Today I would compile a list of possible joint venture partners. I would find these joint venture partners by typing in my targeted keywords and viewing which sites pop up first. Web sites that are high in the rankings for my targeted keywords are probably generating a lot of traffic to their web sites, which could provide me with a large market. Therefore I would approach the owner of those sites and ask if they would be interested in a possible joint venture.
Day 24
I would submit a small classified ad to the many ezine that offer a free classified ads either for signing up or on a weekly basis. Even though this method is not effective as other advertising methods, this will generate some response.
Day 25
There are over 500 pay-per-click search engines on the Internet. I would go to http://www.payperclicksearchengines.com/ and find out the ppc search engines that are offering free credits if you open up an account. Once I open up an account and get my free credits, I would start bidding on targeted keywords (i.e. relationships, dating) and link to my new sales web page.
Day 26
I would create a thank-you email that would be sent out to customers after they order. I would create this thank you email in a sequential autoresponder and include the affiliate endorsements I created on Day 20 to be sent out one week after they order my insider report.
Day 27
Today I would submit my affiliate program to as many affiliate directories as possible so that I could get affiliates promoting my insider report.
An example of some places I might go would be:
AssociatePrograms
http://www.associateprograms.com
AffiliateMatch
http://www.affiliatematch.com
Refer-It
http://www.refer-it.com
Day 28
I would do more research into finding more possible joint venture partners. I would contact all the major personal/dating web sites and see if they would be interested in endorsing my insider report to their list of targeted people.
Day 29
One this day, I would brainstorm what other information products I could create and promote to my customer list. My customer list is my goldmine and it is always much easier to sell to an existing customer who you have done business with before than it is to a new customer.
A possible second item could be a second volume of expert interviews on finding Mr. or Ms. Right.
Day 30
I would transfer all my sales money out from my PayPal account and into my bank account and think about how I am going to spend it. :) Actually, now that i have money< iwould go out and get a real domain name and a more reliable web hoster. I would also purchase software to create a fancy book cover graphic to help sell my insider report.
CONCLUSION
The above example was based on the fact that I had absolutely no money at all and the assumption that I didn't start making money until late in the campaign. So it is quite possible to make money on the Internet without money.
The information business was already a billion dollar industry before the Internet. Before it was limited to direct marketers who had a lot of money to spend on printing, postage and advertising. This opportunity was only limited to the few who could afford to start this type of venture.
However, the Internet has changed all that. Now the average individual can create their own information product and sell it with absolutely no money invested in advertising or printing. There are no more excuses to make. Now is your chance.
Good luck!
This article is supplied for information purposes only and, as experienced in this subject matter as the contributors are, the material herein does not constitute professional business advice.
This publication is designed to provide accurate and authoritative information with regard to the subject matter covered. It is sold with the understanding that the publisher and the contributors are not engaged in rendering legal, accounting, or other professional advice. If legal advice or other professional assistance is required, the services of a competent professional should be sought.
The reader is advised to consult with an appropriately qualified business professional before making any business decision. The contributors, Joe Kumar and JoeKumar.com do not accept any responsibility for any liabilities resulting from the business decisions made by readers of this article.
copyright © Joe Kumar and JoeKumar.com
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