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Holly Cotter
"Hey" "Guru Name Here"
You suddenly lose all your money, along with your name and reputation, and only have your marketing know-how left.
You have bills piled high and people harassing you for money over the phone.
Plus, you have a guaranteed roof over your head, a phone line, and an internet connection for only one month.
You no longer have your big guru name or JV partners. Other than your vast marketing experience, you're an unknown newbie.
What would you do, from day 1 to day 30, to save yourself?
Joe Kumar
Answer – By Holly Cotter
I strongly believe in building MULTIPLE income streams. However, the best way to get started is to focus on building one income stream and then using some of the profits to generate additional income streams.
With that in mind, if I were starting a home business from scratch today — with no reputation, no JV partners, and no investment money to fall back on — here's what I'd do to ensure I was earning a solid profit within the first 30 days...
Day One:
Go through my house with a fine-toothed comb, and write down an inventory of all the items I no longer need or use (a minimum of 10 items).
Open a free seller's account at eBay.
Write a detailed description of one of the items I plan to sell on eBay, and place it on auction.
Day Two:
Write a detailed description of the 2nd item I plan to sell on eBay, and place it on auction.
Research...find a direct sales or affiliate product I can sell which pays a large commission ($500-$1000 per sale).
Day Three:
Write a detailed description of the 3rd item I plan to sell on eBay, and place it on auction.
Write the first 3 messages of an autoresponder series that provides info for potential customers about the product or service I have chosen to promote.
Write 3 short classified ads for my high-ticket product/service and 2 long editorial-type ad for my high-ticket product/service.
Day Four:
Write a detailed description of the 4th item I plan to sell on eBay, and place it on auction.
Research...make a list of the contact information for all ezine owners whose publications target a market which might be interested in my high-ticket product/service.
Write the next 3 messages for the autoresponder series that provides info for potential customers about the product or service I have chosen to promote.
Load message series into an autoresponder.
NOTE: I'd use an autoresponder system such as QuickTell that allows unlimited autoresponders, unlimited messages in each autoresponder, and unlimited leads loaded per month for one small monthly fee.
Day Five:
Write a detailed description of the 5th item I plan to sell on eBay, and place it on auction.
More Research...continue making a list of the contact information for all ezine owners whose publications target a market which might be interested in my high-ticket product/service.
Start calling ezine list owners (TALK to minimum 3 owners per day). This is what I'd tell them:
I'm promoting a product/service that pays $X per sale.
We know it takes more personal one-on-one time with prospects to sell high-ticket items.
In exchange for ezine owner running free ads for the product/service, I will do all the follow-up with prospects.
The ezine owner will receive 50% of the commission for each sale made by one of their referrals.
IMPORTANT: The ads run by each ezine owner would refer prospects to a UNIQUE autoresponder (each with the same message series). This way, I could track which ezine owner receives commissions for which referrals. AND, I also automatically start building a list of potential customers I can promote other products to in the future.
Day Six:
Write a detailed description of the 6th item I plan to sell on eBay, and place it on auction.
TALK to a minimum of 3 more ezine owners about my JV offer.
Write the next message of the autoresponder series that provides info for potential customers about the product or service I have chosen to promote.
Design a flyer that promotes my high-ticket product/service.
IMPORTANT: As prospects start responding to ads about my product/service, I follow-up with them immediately by phone. I DO NOT rely solely on email to make the sale!
Day Seven:
Write a detailed description of the 7th item I plan to sell on eBay, and place it on auction.
TALK to a minimum of 3 more ezine owners about my JV offer.
Write the next message of the autoresponder series that provides info for potential customers about the product or service I have chosen to promote.
Post a minimum of 5 flyers in local area.
NOTE: Remember...I get to keep 100% of the commission from all sales generated by my flyers!
Day Eight through Day Ten:
Write a detailed description of the next item I plan to sell on eBay, and place it on auction.
TALK to a minimum of 3 more ezine owners about my JV offer (research to find more ezine owners if necessary).
Write the next message of the autoresponder series that provides info for potential customers about the product or service I have chosen to promote.
Post a minimum of 5 flyers in local area.
IMPORTANT: Continue to contact and follow-up — by phone— with prospects who have responded to ads/flyers.
Day Eleven:
TALK to a minimum of 3 more ezine owners about my JV offer (research to find more ezine owners if necessary).
Research other products/services my prospects might be interested in.
Post a minimum of 5 flyers in local area.
Day Twelve:
TALK to a minimum of 3 more ezine owners about my JV offer (research to find more ezine owners if necessary).
Continue researching other products/services my prospects might be interested in.
Post a minimum of 5 flyers in local area.
Day Thirteen through Day Thirty:
TALK to a minimum of 2 more ezine owners about my JV offer (research to find more ezine owners if necessary).
Write the next message of the autoresponder series...alternate between promoting the high-ticket item originally advertised, some of the OTHER products/services I found that would interest my prospects, and purely informational messages.
Post a minimum of 5 flyers in local area.
IMPORTANT: Continue to contact and follow-up — by phone— with prospects who have responded to ads/flyers.
Beyond Day Thirty...
By the end of the first 30 days, I should have earned a minimum of $3000 (probably more) pure profit. I have also developed a nice-sized list of potential customers/prospects to whom I can promote other products/services.
I would continue building upon this foundation by:
Starting my own ezine to build my reputation, increase the size of my list, and easily promote commissionable products.
Finding opportunities/products I could back-end existing customers into purchasing.
Creating my own product and starting my own affiliate program.
This article is supplied for information purposes only and, as experienced in this subject matter as the contributors are, the material herein does not constitute professional business advice.
This publication is designed to provide accurate and authoritative information with regard to the subject matter covered. It is sold with the understanding that the publisher and the contributors are not engaged in rendering legal, accounting, or other professional advice. If legal advice or other professional assistance is required, the services of a competent professional should be sought.
The reader is advised to consult with an appropriately qualified business professional before making any business decision. The contributors, Joe Kumar and JoeKumar.com do not accept any responsibility for any liabilities resulting from the business decisions made by readers of this article.
copyright © Joe Kumar and JoeKumar.com
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