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Jack Humphrey
"Hey" "Guru Name Here"
You suddenly lose all your money, along with your name and reputation, and only have your marketing know-how left.
You have bills piled high and people harassing you for money over the phone.
Plus, you have a guaranteed roof over your head, a phone line, and an internet connection for only one month.
You no longer have your big guru name or JV partners. Other than your vast marketing experience, you're an unknown newbie.
What would you do, from day 1 to day 30, to save yourself?
Joe Kumar
Answer – By Jack Humphrey
Day 1
Wow, I have lost everything and the creditors and landlord are after me! My girl friend is upset that I am not looking for a 9-5 job to get us out of this immediate and dire situation. But I haven't lost everything really, have I? I still know, from experience, how I took an idea for a book and in 30 days wrote it, got joint venture partners and launched the first week with over $1000 in profit from sales generated!
Hey, that's powerful stuff. And I know I could do it all over again. Now I must, and it will pay off much more than going back to the dog food factory and hoisting 50 pound bags of chow all day long for a measly $9.00 per hour!
So today is the day I start it all over. No looking back. No time wasted trying to figure out why I woke up this morning and none of my friends online know me anymore, all my sites are gone, and my contact database is wiped out. I watched enough episodes of the Twilight Zone to know you don't spend time tripping out on things like that, you just get to work and try to figure it all out before the last commercial. Luckily I have a bit more time than one episode of Twilight Zone! Whew - things are already looking brighter!
By now you are probably pretty well aware that you MUST start looking around for a new product idea of your own, or a strong affiliate program in a niche that has as little competition as possible, combined with a lot of interest according to the search engines.
In fact, this pattern has emerged in this series time and again. Enough to know that this is the core of what you must do in the early stages of the month.
Passion or Profit - Or both?
My true passion is the outdoors, wildlife, my dogs, hiking, conservation issues, and the like. Problem was, working in the environmental movement was incredibly rewarding in every way but financially. I started internet marketing because I had 12 years of fulfillment with my passion, but o money, no insurance, and no security for my future. It was time for a change.
So I started looking around for what I might be good at, and really got into website promotion issues. I started researching everything everyone on the net was teaching. Search engine optimization, linking, articles, forums, traffic exchanges, everything!
This turned into my passion. Especially when I found a niche in website promotion that was vastly under-served, but highly sought after by webmasters of all kinds, all over the world.
The topic was simply reciprocal linking and it's value to websites looking to increase their traffic through links and search engines. I looked and looked and found only two slightly competing resources at the time, but I knew I could do a better service to webmasters by providing a "Linking on Steroids" type product, which eventually evolved into Power Linking.
This is how I found my product - not all one "Day 1," but after I saw the potential and the research was done, the next 29 days were as follows:
Day 2
Began collecting all the research from Day 1 into files for easy reference.
Outlined what Power Linking would cover, in chapters.
Continued research on the web of sites that dealt wholly or partially in linking and linking education for webmasters.
Began writing.
Days 3-10
I put in some serious hours here. Writing and checking in at the Warrior Forum looking specifically for people who could help me with my product, either with joint ventures to help me promote the book, or even a hot marketing partner who could help me with the marketing/sales aspect.
I DID meet someone, and I offered my mostly finished book at the end of day 10 to him for review. He loved the idea, said I was on to something (which was a charge for me!) and we kept talking until we came to an agreement of 50% split in profits for book sales if he would help me get off the ground.
It worked, and I began to finish up the book, adding new features as I went along.
Also started on sales copy for the book, along with website graphics I ordered from a designer in South Africa for a VERY low price.
So far I have invested $24.95 in hosting, and $74.00 for graphics. Design was my job, so no costs there. The rest of my costs to this point were simply my time, and I was putting in 18 hour days.
Days 10-15
Began a marketing plan outline which included the following:
A big list of possible joint venture partners who we would offer 60% commission for selling Power Linking to their customer lists. (All told, we were looking at around 200,000 prospects being mailed from our first week's promotion.)
I designed the site, and my partner got to work on updated and improving my sales copy.
Initial contacts went out to my partner's associates on the JV list. (This was a big boost for me as I had no contacts at all, other than my new found partner from just days before.)
Interest was peaking and people were seriously ready to send out emails on the book. The money was right and the topic unique, with little competition, so they loved it immediately!
I finished the book (at least for the time being, many improvements were made along the way for the first 6 months after release) and got a review copy to all the people we had gotten excited about the book so far.
Started Power Linking the Power-Linking-Profits.com site.
Got a Clickbank account to sell the book through, and to have an affiliate program without having to cut checks, etc.
Set up the Clickbank account, set the price of the book initially at $47.00 from research on prices of similar website promotion style book prices on the net at the time.
Days 15-25
The book was done, the sales page was being tweaked, initial JV partners were fired up and sending back testimonials we had requested with the review copy, and we were ready for the next step: Launch!
Here is what I had so far:
A good, well-known partner with connection I found on The Warrior Forum
Joint venture agreements with three heavy-hitters I got through my partner's connections
Several smaller joint ventures with people whose lists of customers and contacts were around 5000-10000
The book was done
The sales letter was done
Clickbank account ready to take orders
Thank-you page for downloading ebook and bonuses was created and tested
Everything was ready to go. At this point we were still tweaking the sales letter when new testimonials arrived, and I was still messing with the book to make it as good as possible before sales started rolling in.
On the 24th-25th day, all the joint venture partners mailed the "big announcement" of a new book on traffic generation that was just released.
Days 25-30
This is the most exciting part of anything any business on the net experiences: First day of sales after launching!
It is never quite as sweet as the first time you open your mail to see several orders for your product piling up, and more coming in by the MINUTE!
Things were going smoothly, sales were coming in, and I was helping people with customer support, download issues, and other questions customers had.
I was on cloud 9!
Here is how I did in the first 5 days:
Sales at $47.00: 46
Profit for me after splitting with partners, hosting, and other expenses: $464.00
Not bad for after expenses and for the first 5 days.
BUT - the very next day carried on with the average of 9 sales a day, with higher and lower days to follow, many more joint ventures, full sales to our lists (where we didn't have to pay 60% to JVs) and the search engine traffic started coming in the month after, which resulted in more and more full-price sales for me and my partner to split 50/50.
Conclusion:
There is A LOT to do in a month like the one above. But it got done, and the hard work paid off. I could see that with a successful long-term marketing campaign, my bills were going to be paid and then some.
My name was getting out there, my list was growing, both with customers and tire-kickers who I was actively following up with, and more and more traffic poured into Power-Linking-Profits.com day after day.
This is my story, with one project, which defined me as a legitimate author with something valuable to offer webmasters.
With proper research after you have taken stock of your passions, interests, and expertise, you could very well follow the exact same timeline and activities to launch a product that would be 10x more successful and profitable than mine was!
You have been schooled extensively in this 30 Days to Success series on how to take inventory of what you are interested/accomplished in and turning that into product research and creation.
The only caution I will offer is this: Research niches looking for highly popular search topics that currently do not have as many pages listed in Google as they do searches. If you do a search on "internet marketing" or "website promotion" you will see that I failed on this point! Based on the hundreds of thousands of pages of content sharing a relatively few searches per day, I screwed up getting into internet marketing!
The only thing that saved me was joint ventures. JVs got me to where I actually COULD compete in an extremely competitive niche. But I would recommend you run fast and far away from niches that were as competitive as the one that I chose. It's just not worth it, especially if you are in a tight situation financially.
Do your homework and find a hole to fill. There are THOUSANDS of them yet to be filled and you will find many that YOU can get into and be seen as the expert, if you have put in the time to find them.
This article is supplied for information purposes only and, as experienced in this subject matter as the contributors are, the material herein does not constitute professional business advice.
This publication is designed to provide accurate and authoritative information with regard to the subject matter covered. It is sold with the understanding that the publisher and the contributors are not engaged in rendering legal, accounting, or other professional advice. If legal advice or other professional assistance is required, the services of a competent professional should be sought.
The reader is advised to consult with an appropriately qualified business professional before making any business decision. The contributors, Joe Kumar and JoeKumar.com do not accept any responsibility for any liabilities resulting from the business decisions made by readers of this article.
copyright © Joe Kumar and JoeKumar.com
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