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Jason Mangrum
"Hey" "Guru Name Here"
You suddenly lose all your money, along with your name and reputation, and only have your marketing know-how left.
You have bills piled high and people harassing you for money over the phone.
Plus, you have a guaranteed roof over your head, a phone line, and an internet connection for only one month.
You no longer have your big guru name or JV partners. Other than your vast marketing experience, you're an unknown newbie.
What would you do, from day 1 to day 30, to save yourself?
Joe Kumar
Answer: By Jason Mangrum
Day 1: I would download the free Good Keywords Software from www.goodkeywords.com. After installing it to my hard drive, I would open it and start brainstorming for a new target market. I would do my best to look up key words that show a relatively large number of searches, while shying away from the more generalized key words. What I need to do is find a large group of people who share a certain problem or are interested in a specific genre, trend or market.
I would definitely look for a target market that has an expensive problem, such as back pain sufferers for example. As we all know, a lot of back pain sufferers end up paying thousands of dollars a year to help reduce their back pain, so this would be a great target market for me to explore.
Day 2: I have chosen to use the keyword “back pain” because although it isn’t exactly super-specific, it DOES cover the exact market I want to shoot for, and had 34,760 searches last month!
However, since I am not qualified to give out any advice about back pain, or back pain reduction at this time, I am going to do some much needed research…
I would first do a search for any forums, newsgroups and message boards that I could find related to ‘back pain’. Normally, this would be a very time consuming and elaborate process, but again thanks to www.google.com, I just click on the “Groups” tab, type in “Back Pain”, and I get 78,900 listings for newsgroups related to back pain!Once I have found what I’m looking for, I would save them to my favorites’ in a special folder called “Back Pain Project”.
And as for the forums, I would simply use Google and type in “Back Pain Forum”. This will return me with 230 results to add to my growing collection.
Now, I’m going to go throughout these forums and newsgroups and pay careful attention to any and all questions that people are asking about their back pain. I would copy and paste these questions (and answers to the questions if possible) to a text file, and save in a special folder on my desktop called “Back Pain Project”. I am going to use these questions and answers for a very specific purpose a little later…
Day 3: Now that I have several questions -- and hopefully answers – to several peoples’ problems with ‘back pain’, I can now carefully study these questions to find a common bond between them.
It is possible, that quite often no answers will be provided for these poor back pain sufferers’ questions. So, it’s time to go a little deeper into my research and find the answers to the questions they seek.
I would go straight to www.google.com and try to summarize the first question into a specific keyword. I would then use this keyword to do a search to see if there is a free resource on the net that could give an answer to this question.
I would do this for every question I do not already have an answer to, and I would record them in my special text file I saved in my “Back Pain Project” folder on my desktop.
It would also be wise for me to save the web sites that reveal the answers I need in my favorites folder. They may come in handy as my progress continues.
Day 4-10: Just in case I wasn’t satisfied with the amount of information I received from my searches on the internet, I would take an offline trip to my local library and check out every book I could find on back pain, back pain remedies, back pain exercises, etc...
I would spend the next week pouring through the information from the books I checked out at the library. I would suddenly become a ‘back pain’ fanatic myself. I would use the FREE information already available to become an expert in my own right.
For the next week, I would live, breathe, eat and sleep ‘back pain’…
This will put me in just the right mind-set to become a well-known and respected expert in my chosen target market, and will be absolutely VITAL to my success.
Day 11: I have now read all the books I could find on the subject of ‘back pain’ and have more than enough information to easily fill in very detailed and specific answers to the questions in my text file.
I will now go to my favorites and check all my forums and newsgroups once more, again searching for as many peoples’ questions I could possibly find related to ‘back pain’. I don’t necessarily need the answers this time around, but I’m going to go ahead and save them to my text file anyhow, just in case I come across a different perspective for a solution to the person’s problem.
Using my newfound expertise on the subject of back pain, I can easily fill in those questions as well, and continue on my journey to a sure-fire success.
Day 12: Now that I have several questions AND answers to many ‘back pain’ problems, I have enough information and collected data to create an already needed digital product.
However, I don’t stop there.
Even though I know I’m very well versed in the subject of ‘back pain’, how can I possibly convince others that I’m an “expert”?
Simple.
I would write a letter.
Not necessarily a sales letter, but a personal letter, as if I were writing to a friend or relative. Heck, I’d even place the name of my friend or relative in the greeting of the letter to help me keep the mind-set to stay personal and “real”…
I would then open my text file that contained my collected data of questions and answers, and I would start the body of the letter, positioning myself as an authority on the subject.
I would write about how I had found the solution to their back pain problems, and I could answer the questions they had needed for so long. I would continue by giving them little-known facts about back pain, some statistics and some solutions to the specific problems I collected in my search. This would definitely help position me as an authority on the subject of ‘back pain’, and since I am offering EXACTLY what these people need and want, I know that my efforts will NOT be in vain.
In this letter, I would not try to sell them anything whatsoever, BUT I would not give away ALL the information I have collected, because I’ll need this later for my product.
I would then close the letter by telling them if they have any questions at all about their back pain, to feel free to contact me at any time via-email (or phone) and I will be glad to help them in any way I can. After the letter is finished, I would save it to a text file in my “Back Pain Project” folder on my desktop, remove the friend or relative’s name from the greeting of the letter, and take a much needed break for the rest of the day.
Day 13: Now, it’s almost time to let the world know about my newfound expertise.
But first, I’m going to need to set up a newsletter for back pain sufferers worldwide, and a way to take orders for my product when it’s ready to roll out.
So, I find a free mailing list service that does not contain any ads whatsoever, and I sign up for my free account. (HINT: www.yourmailinglistprovider.com is such a service that only sends out a single advertisement when someone subscribes to your mailing list. This is a one-time ad, and your subscribers will never see it again after the “thank you for subscribing” email. An excellent choice, if you have no money to set up a premium account.)…
Now that I have my free mailing list service, I can start creating a series of free articles to give away to my subscribers. I would create about 7 articles to send out one per day to my mailing list. Again, this is a relatively simple process, because of my newfound knowledge and expertise on the subject of ‘back pain’.
Finally, I head straight to www.paypal.com and set up a free account. I’ll need this later when I’m ready to take orders, and it takes a few days to get everything set up.
Day 14: I now have my letter, my articles, my mailing list provider and my PayPal account, and I’m getting closer and closer to a very structured blueprint for success with my chosen market.
I insert my articles into my follow-up sequence, and set them to go out, one per day.
Almost finished?
Not quite. ;-)
It is almost time for me to create my product!
Day 15: Ok. Time for a little more research first…
This time, I’ll need to do a search for ‘back pain’ on google.com and check out any possible competition. In my search I find that there are videos, audios, manuals, hardcover books and even eBooks related to the subject of ‘back pain’.
Believe it or not, this is VERY good news!
So, what I would do next is to check out each and every web site and sales letter from all these ‘back pain’ products. While searching, I also find several web sites dedicated to actual back pain specialists that rank high in google.com. Of course, I record all of this data in my text file and save the web sites to my favorites’ “Back Pain Project” folder.
Day 16: I would now go back over the sites that I saved yesterday, and carefully study exactly what they had to offer. If they offer a free eCourse or Newsletter, I would subscribe in a heartbeat. I’ll need every bit of this useful information later for my own endeavors.
Day 17-19: Now comes the time for the creation of my product!
I begin by taking all the information and data that I have collected over the past few days, open a new document in Word, and create a detailed outline for my product. I’m going to choose to create an eBook about ‘Back Pain Reduction’. This will work nicely with the articles I have already written on the subject.
After my outline is complete, I then start from Chapter One until the Final Chapter, filling in all the problems that back pain sufferers’ face, and the many solutions to each unique and different problem for back pain reduction. I make the book about 35-40 pages long, and quite detailed, using all of the knowledge I have acquired from my many different sources. Since I’ve been working almost non-stop on my eBook, I should have it done in about two to three days. (Yes, this CAN be done – I’ve actually done it myself).
Day 20: I have FINALLY put the finishing touches on my eBook and now have my very own product to sell!
Even though it’s nice and neat, I want to make it even “prettier” by converting it into a PDF format. This will give my eBook a very professional look, and can be read from any type of computer. I don’t have the money to get Adobe Acrobat, so I use their free trial service at https://createpdf.adobe.com to convert my Word document to a PDF Online.
The paid service is pretty cheap at only $9.99 per month, but I’m still having trouble with my bills and don’t want to incur another expense just yet. So, as long as I sign up for their free trial service, I can still create up to 5 PDF files without paying a penny!
…And now I have a very professional-looking eBook that is ALMOST ready to make some serious money!
Day 21: It’s time to finally make some money from this thing.
To do this, I’m going to open my all-but-forgotten letter I wrote a few days ago, and at the same time, open my favorites’ folder and pull up all those forums and newsgroups.
I’m going to do two things here:
1. Record ANY contact information from the people asking the questions.
2. Record ANY contact information for the people answering the questions.
If there is no contact information to be found, I’ll simply form the greeting of the letter to read “Dear back pain sufferers” or something similar. Now, I will NOT be spamming these forums and newsgroups because I am not trying to “sell” them ANYTHING, but only to provide them with very useful information and content that is ONLY related to their current topic, ‘Back Pain’…
So, I reshape the letter a bit, and post it to every single forum in my favorites’ list. I MAKE ABSOLUTELY SURE to include a special “signature” line at the bottom of my letter that gives them the opportunity to receive absolutely FREE information providing a solution to their back pain problems, and add my follow-up email address so they can subscribe. I would also include my full name, email address and phone number to add credibility to my letter.
Again, if contact information can be found for the back pain sufferers’, I send them the personalized email, and if no information can be found I continue with my plan of sending the entire forum and newsgroup the letter, formed to their current topic.
Either way, every targeted forum and newsgroup in my favorites’ is going to receive my letter!
Day 22: Oops. I made a mistake. I’m only human, and we’re BOUND to make a mistake or two in our lives and even our marketing…
I now have almost everything set up to send HIGHLY targeted subscribers to my newsletter, but I don’t have anything to promote my new eBook in my newsletter!!
How could I ever expect to make any money from these people??
Easy fix. Since I just sent out my letters last night, I still have time to go back into my mailing list provider account and add a very enticing “advertorial” –type sales letter at the end of every “issue”. This will make their mouths water…
I would start out with a smaller ad for the first email, just “letting them know” about my product and exactly what it will do for THEM, and then would follow up the additional emails at the end of each article in the sequence with more detail, benefits and reasons why they should buy this eBook NOW.
Well, while I’m here I might as well make the mailings look more like a newsletter, and add some personal comments to it as well…
BUT WAIT!
Now I need to set up a way to accept the order!!
Again, fairly easy fix.
I would go back to www.paypal.com and create an order link for my product that could be clicked directly from my follow-up emails. (I’m going to sell my eBook for $27)
Ok. I now have the link, but it looks very ugly and unprofessional. hmm…
Not a problem. I’ll head to www.tinyurl.com and make that big, ugly text link MUCH shorter and more professional looking.
Whew!
That was a close one.
Day 23: Alright. Big day today. I’ve just started getting my first few subscribers, and even a few personal emails asking me some questions about their back pain. I take the time to reply to not only the personal emails, but I also write to each and every person that subscribed to my newsletter, personally thanking them for subscribing and offering any help or advice that they needed.
In each letter, I would make sure that I subtly referred to my new eBook on ‘Back Pain’.
I wouldn’t add the order link, because I want to seem more of a friend than a “business person”. This way, the people that already need my book would be so bowled over with my personal conduct and genuine desire to help, that I would instantly be perceived as an authority that could help them a great deal.
I let the follow-ups do the actual “selling” for me.
Day 24: WOW! Because of my hard work and dedication to my chosen market, I just awoke to find that I got 14 sales for my book overnight!
That’s $378.00 that I didn’t have before!!
Ok, GREAT.
I now have $378.00 to pay some bills.
The rest of the bill money is coming VERY soon…
Now, it’s time to REALLY get this thing out there, so I do a search for every newsletter submission service I can find. To do this, I would again visit www.google.com and type in "free newsletter directory". More often than not, these directories will let you submit your newsletter for FREE!
And the BEST news?
There are over 14,400 results for “free newsletter directory”!!
I spend a few hours looking through the listings, and find a few that are just targeted enough to my market. So I submit to all of them, using a very powerful classified-ad that offers FREE information to all back pain sufferers that wish to get rid of their back pain, permanently.
Before this day is up, I have a LITTLE more work to do.
Using my knowledge of how to write a press release, I open a new Word document and spend the next few hours writing a killer press release that will be absolutely sure to get ‘media play’. I don’t even mention my product, but instead mention that I have a new, incredible, FREE resource that can show anyone how to get rid of their back pain. This of course will direct them to my Newsletter.
I only have a few days left to ensure my success with this business, and so I’m gonna need to crunch some time and double-up on my project-per-day method.
I send out my polished press release to the following free distribution services:
http://www.prweb.com/
http://www.free-press-release.com/
http://www.pressbox.co.uk/
Every one of these free services accept any industry, so with my killer press release, I know that this will be bringing me A LOT of subscribers.
Ok, time to rest now…
Day 25: It’s time for Joint Ventures!!
Now, I’m gonna call up all those potential competitors’ web sites, as well as the contact info I collected from the forums and newsgroups for the people that were answering the questions…
First, I need to contact the webmasters via email (or phone) and give them an offer they can’t possibly refuse. I’ll tell them I will pay them $16.20 per sale (60%) PLUS give them a free mention in my newsletter just for letting their subscribers or customers know about my new FREE resource. Whenever someone subscribes to my newsletter and purchases my eBook, I would send them $16.20 of my $27.00 per sale.
This may sound ludicrous to you, but I assure you, this is all extra money that I would NOT have had before, and I don’t even have to pay one red cent for any of it, so everyone wins.
Next, I would contact those ‘answer guys’ from the forums and tell them that I will give them my book absolutely free, if they would just jot down a quick testimonial or endorsement for it, once they’ve read it.
I’ll use these endorsements to place just below my order links, to give me and my eBook extra credibility…
Day 26: Since I contacted every single webmaster I could get a hold of yesterday, I have gotten about 12 replies. 8 of which, actually accepted my offer, and have agreed to send a mailing to their customer / subscriber base tomorrow!! I also received two emails from the FREE Press Release Services saying that they have accepted my Press Release and will be publishing it within 48 hours!! THIS IS GOING TO BE A GREAT DAY…:-D
So, I set up 8 tracking URL’s to track the sales for each of my new JV partners, and make absolutely sure that everything is gonna go 100% fail-proof for the mailings.
I’ve also been noticing a few more sales trickling into my inbox by this time.
8 more to be exact!
So that’s a whopping $594 total that I have made off of this business so far.
…not too shabby for starting with ZERO everything. J
Day 27: I awake to find two more sales in my inbox, and the scent of even more on the way. I’m also getting many new subscribers now, and more and more emails asking me all sorts of different questions about ‘back pain’ issues. I reply personally, and refer them to my book for even more information to solve their problem.
My JV partners just sent a mailing, and I’m starting to get a HUGE boost in my subscriber rate. Towards the “last days” things are starting to move quite rapidly. I decide to give them even more, and add on 3 more articles to my follow-up sequence. My subs are starting to get to know me now from my personal comments in each issue, and I am beginning to gain their trust from all the testimonials. This, of course, means more sales for me AND my new JV partners. I won’t make as much from these “tagged” subscribers from my JV partners, but it’s a heck of a lot more money than I would’ve had!
Day 28: Unbelievable! Since my new JV partners’ mailing, I have made over 35 sales OVERNIGHT! Before my JV partners’ percentage cut, I generated $1,539 in sales! – AFTER my JV partners’ percentage cut (plus adding what I’ve already generated), I’ll still have $972.00 TOTAL that I can use to take care of most of my bills!!
Ok, ok. It’s time to calm down a bit and make MORE sales!
I finally want the entire world to know who I am.
I’m going to launch a FULL-SCALE attack on the internet, by taking each article from my follow-up sequence, and submitting them to every single targeted newsletter that I can find. To do this, I’m going to use my good ole’ friend www.google.com once again.
I would refer back to "free newsletter directory" which would yield more than enough targeted newsletters (within the directories) to submit my articles to. The only thing I will add to the articles is a sig. line that will advertise my FREE Newsletter…NOT my eBook. I would definitely not submit more than one article to the same newsletter, because I want the readers to only ‘get a taste’ of what MY newsletter has to offer.
Day 29: Sales are literally pouring in, and the great news is that less than 30% of them are from my JV partners… this means that my press release is flooding my mailing list with hot, targeted subscribers who are looking for a solution to their ‘back pain’ problems. I have been able to generate over $2,675 in SALES from my new ‘email marketing-only’ business, and that’s AFTER I pay off my JV partners…
Ya’ know, I think I’m going to be just fine after all… ;-)
Day 30: The bills are PAID, the money is rolling in, my articles are on their way to making me a famous authority on back pain, and my mailing list is continuously being jam packed with HOT subscribers looking for a solution to their back pain.
Life is GOOD again.J
Now, all I need to do is repeat the process all over again with different target markets, and I’ll be retired in just a few years. NO KIDDIN!
You may think that this was a hypothetical situation and would never work in the “real world” but I am a living testimony to the power of this method. Using a slightly modified formula for a product that was already created, I was able to launch a very successful business for my client, Richard Convery. His book, “Back for Life” has since been featured on “A Current Affair” as well as the second largest television network in Australia.
Don’t believe me? Check it out for yourself!
http://www.RichardConvery.com
Now, check out the WHOIS on the site:
(http://www.networksolutions.com/cgi-bin/whois/whois )
Domain Name: richardconvery.com
You may be surprised to notice that the web site has only been established since:
“Feb 06, 2003”
My point is that these methods work, and work VERY WELL.
Use them, and prosper!
This article is supplied for information purposes only and, as experienced in this subject matter as the contributors are, the material herein does not constitute professional business advice.
This publication is designed to provide accurate and authoritative information with regard to the subject matter covered. It is sold with the understanding that the publisher and the contributors are not engaged in rendering legal, accounting, or other professional advice. If legal advice or other professional assistance is required, the services of a competent professional should be sought.
The reader is advised to consult with an appropriately qualified business professional before making any business decision. The contributors, Joe Kumar and JoeKumar.com do not accept any responsibility for any liabilities resulting from the business decisions made by readers of this article.
copyright © Joe Kumar and JoeKumar.com
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