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John Delavera
"Hey" "Guru Name Here"
You suddenly lose all your money, along with your name and reputation, and only have your marketing know-how left.
You have bills piled high and people harassing you for money over the phone.
Plus, you have a guaranteed roof over your head, a phone line, and an internet connection for only one month.
You no longer have your big guru name or JV partners. Other than your vast marketing experience, you're an unknown newbie.
What would you do, from day 1 to day 30, to save yourself?
Joe Kumar
Answer – By John Delavera
Since you’re reading these lines you either have read Joe Kumar’s 30 Days to Internet Marketing Success, Volume I and now continue with Volume II or vice versa. In both cases, you have in your hands MANY “battle plans” to use for rescuing your life and making a success in 30 days. If you compile in your mind everything you have read I am sure you’ll find your way to Internet Marketing Success.
However, my contribution will be a different one.
I don’t want to repeat things you’ve presumably already read like, where to find what people want to buy, how to create an info-product, how to create your mini-sites, how to be able to receive credit card orders and how to promote your product. You can read all other entries and you have everything you need to know about.
In this contribution I’d like to underline the most difficult part every -willing to be- marketer has when embarking to this “Internet Marketing Game”. And this is:
“Finding Your Own USP.”
USP stands for Unique Selling Preposition.
In order to find your USP, you must search deeply in your heart. Actually, you must try to find the role you’ve been called to play in this life. Once you’ll find what’s your role in this life you’ll be able to know what to do and best of all: Universe will make a conspiracy in favor of you helping you to succeed. BELIEVE IT - it’s true. That will be the time “magic” will come in your life; believe me: it happens to all people that know who they are and what they can do; the so-called successful people…
Here is my “battle plan”…
First 10 days
I’d spend the first 10 days to research MYSELF.
I’d try to become “the psychologist of me” and also should try to evaluate “my power”. My power consists of my strong capabilities BUT ALSO of my weaknesses too. Even my disabilities could become a starting point for finding what I want to do in life - when I really become aware of them and decide to live WITH them.
So, during the first 10 days, I’d ask my people to help me towards my end. I’d explain my situation to them and should be serious enough to make them understand that I have to DO something that will bring me money in less than 30 days. I’d also ask my wife - or girlfriend - to help me by taking care of my daily needs: food, water and assuring that peace exists in the place where I am going to work.
And then I’d dive to the large sea of my soul.
I’d play a game with myself. I’d ask questions and should try to give the answers at the same time. I have to find “What” I can do and then also give an answer to the question: “Why” people could buy from me; in general how I’d make the difference.
That’s not an easy task to do.
That’s why I’d spend all these 10 days doing nothing but this.
Since everyone is unique I’d try to find my uniqueness… In general I’d try to find out my very best unique capability or weakness and then create an info-product for it. Towards this end, I’d have to evaluate myself and also my people and the place where I leave.
For example if I lived in Alaska I could create an ebook with photos and use it as the incentive for people to subscribe to my newsletter. If I lived in Africa, I could do the same.
I’d try to add my unique points to and deal with a subject that has been proved people love and buy.
Days 11-15
Suppose I am a New Yorker and decide to write about my daily activities in New York. I am sure some 1000s of people online would like to know how a daily life is in NY, so I’d try to be SPECIFIC.
You see, while there are many travel guides about New York, only I could describe the places I’ve visited in my unique “from the inside” way.
Since people will never stop eating and enjoying themselves, I could create an ebook with the best 50 restaurants in New York City.
That would be my unique selling preposition.
Travel industry is a huge market because people love to travel. Many people would find my guide about New York unique because I’d add MANY unique points to it.
So, from the day 11 to the day 15 I’d visit the most “international” restaurants in New York City with cheap and good food and ask their permission to include some photos and their menu to my ebook.
I’d visit 10 restaurants per day and in 5 days I’d have 50 menus and many photos to include in my ebook.
If I didn’t have a digital camera I’d visit first all the Photo-Shops until I found one that would agree to sponsor my ebook by allowing me to use a digital camera for getting my pictures. I’d add their logo my ebook and assure them that many 1000s of people would see their logo - that would be an additional resource of income, I’ll tell you how in some minutes.
Days 15-18
I’d create my info-product using a free compiler. I’d use all the menus and the photos and I’d name it:
“50 Restaurants In New York With Cheap & Good Food”
Then I’d get a free autoresponder account from GetResponse.com and a free domain name and free hosting using www.freeservers.com
I’d visit www.tucows.com in order to get all the tools I need for creating and uploading my website and would be ready to welcome my first subscribers.
My aim would be to increase the number of my subscribers as soon as possible.
Days 19-24
I’d visit www.alexa.com and install their counter to my browser. Then I’d search for sites with high rankings (less than 50,000 in Alexa’s counter) and see which of them offer a newsletter. Then I’d contact with the owners of the newsletters and offer them this deal:
I’d create a special personalized version of my ebook with their information. They would distribute my personalized ebook to their subscribers and in the 1st and that last page of my ebook I’d include this phrase:
Did you like this ebook?
Subscribe to “Daily News For New York’s Gastronomy” newsletter and be informed about special deals and free launches!”
Click here!
I’d include a link to my website and my autoresponder would distribute my ebook automatically.
I’d try to approach as many newsletter owners I could and would use these 6 days to create their personalized versions. I’d also stress them that because I have no time they should send an announcement for my personalized ebook in less than 6 days, otherwise there will be no deal. (I’d ask this AFTER I sent them their personalized version.)
This way - and by other ways you can think of - I’d try to get as many subscribers as I could.
Days 25 to 30
Since my target group is people that love the cheap and good food in NY then I could assume that they either live in NY or will visit the city soon.
So, guess what I’d do…
I’d visit again all 50-restaurant owners for telling them the good news.
I’d tell them that my newsletter started receiving subscribers. I should persuade them that I could add some fame to their restaurants and even send them new customers because X% percent of my subscribers are New Yorkers and they should have already read the menu and the photos from their restaurant.
(Here money comes…)
I’d then tell them that I could create a special version of my ebook with 10 featured restaurants illustrated to it along with my personal recommendation for my subscribers to visit these restaurants. I’d then ask from the 50 owners to BID for an advertisement to my ebook and I’d accept the higher bids, but pay attention: ALL 10 winners would also have to give me 1 coupon each - or more - for a free lunch so I’d use these 10 free lunches as an incentive to my subscribers to visit THEIR store! Clever, eh?
What do you think?
Shouldn’t I be able to get $50.00 dollars from each restaurant owner for adding a thorough presentation of his restaurant to my new ebook and for attracting new customers to his store using the free lunch as an incentive?
I bet I could do it.
That’s how I could earn the first $500.00 easily.
I’d then create this special version and offer my new ebook with the free lunches to my subscribers under 1 condition: They should register as my affiliates and suggest my newsletter to 5 of their friends. They could download my new ebook upon the completion of their referrals.
That’s how I’d increase the number of my subscribers. Who could resist referring 5 friends for a FREE lunch?
This is what I’d do in 30 days for earning some money fast.
I’d then repeat the whole procedure using the same niche but offering different ebooks with special offers to my subscribers.
Growing my mailing list, getting paid from the owners of the stores to promote their stores to my subscribers and inside my ebooks and sending customers to their stores would be my unique selling preposition and I’d repeat that process, again and again.
When I would get more money I could get a reliable hosting account from Host4Profit.com, a good and cheap domain name and started branding myself as the expert on providing free food-goodies to New Yorkers (residents and visitors).
I’d then spend some money for getting TurboReferer for automating my referral program. Guess what… I could create 10 templates for my affiliates-referrers 1 for each restaurant, so my referrers could choose the restaurant they wanted to promote! Then I’d configure TurboReferer in such a way so for every 10 new subscriptions to my newsletter the successful referrer would get 10 points and would also define a list of bonuses and prizes for the winners.
I’d also buy the Special Offer Manager for automating my special offers and would start making deals with restaurant owners and accordingly offering these deals to my subscribers. What offers? Well, it could be a free lunch or dinner, or anything related to my niche.
Okay…
You need more than 30 days to create a living from the Net.
I described this “battle-plan” here just to show you 2 things:
First you must know who you are and what YOU can do in a unique way on the Internet Era. If you find what you can do and why people could give their money to you then it’s easy to succeed.
Secondly I wanted to prove you that if you know “how to think” and how to deal with Internet Marketing then you can sell nearly anything and you could create ANY product or service you want!
I could describe a “battle-plan” with instructions for making you an expert on “How to install cgi scripts” and believe me I should use the same instructions!
I want to prove you that if you know how Internet Market works and how YOU can offer what SPECIFIC people want to buy in specific then you can have a full time job that will be paying you good money for the rest of your life.
Follow this simple plan:
Find your USP.
Create an info-product for what people need and you can offer.
Create a list and grow your list by offering new & free products to your subscribers and also to other newsletter owners.
Then start selling products and services to your subscribers or accept paid ads from people interested to be advertised to your customers.
Then create a more expensive product or even a membership site and sell it to your customers.
Then repeat this procedure with another product and another niche.
Epilogue
If you know who I am I bet you’re expecting from me to describe ways on how to make money on the Net by creating your own software, since this is what I do - and I am not a programmer.
My unique selling preposition is to create turbo-scripts, turbo-software and turbo-ebooks, all about Internet -Viral- Marketing and AUTOMATION in particular.
This article is supplied for information purposes only and, as experienced in this subject matter as the contributors are, the material herein does not constitute professional business advice.
This publication is designed to provide accurate and authoritative information with regard to the subject matter covered. It is sold with the understanding that the publisher and the contributors are not engaged in rendering legal, accounting, or other professional advice. If legal advice or other professional assistance is required, the services of a competent professional should be sought.
The reader is advised to consult with an appropriately qualified business professional before making any business decision. The contributors, Joe Kumar and JoeKumar.com do not accept any responsibility for any liabilities resulting from the business decisions made by readers of this article.
copyright © Joe Kumar and JoeKumar.com
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