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Klaus Dahl
"Hey" "Guru Name Here"
You suddenly lose all your money, along with your name and reputation, and only have your marketing know-how left.
You have bills piled high and people harassing you for money over the phone.
Plus, you have a guaranteed roof over your head, a phone line, and an internet connection for only one month.
You no longer have your big guru name or JV partners. Other than your vast marketing experience, you're an unknown newbie.
What would you do, from day 1 to day 30, to save yourself?
Joe Kumar
Answer – By Klaus Dahl
Day 1:
I'd do absolutely nothing. At least not anything directly related to my business, product development, marketing or sales.
Instead, I'd find a quiet place where I would not be disturbed or interrupted by anyone. Personally, I'm a believer in Jesus Christ, and I'd take the time to share all my problems with God. I'd simply pour out my heart for him and
tell him about all the problems I had.
Then I'd quietly and slowly read through some chapters in my Bible. I'd then meditate on a few promises in the Bible. For instance, I'd meditate on Psalm 23 in the Old Testament. I'd slowly repeat the verses in this Psalm again and again, while I would inwardly pray to God through Jesus Christ to reveal the true meaning of these verses.
I'd really think hard about the words in the Psalm, and try to
receive them as God's promise to anyone who believes in him and his Son. I'd also ask God to reveal any hidden sin that may have caused my bad situation, and I'd confess that sin to him and on the basis of his promise in the Bible I'd thank him for his forgiveness.
The rest of the day I'd spend praying and thinking about how God wants me to solve my severe problems. That is, I'd begin to plan on what to do to begin earning enough money to solve my money problems.
But again, first of all, I'd stand before the face of God, until I'd gotten his perspective on my problems. I'd first have to cast the burden of my problems on him, before I'd be ready for the next step. Only then I would be ready to begin planning the details of how I could solve my money problems through an Internet business.
If I didn't already do it, from now on I would then spend some time each morning and evening praying and meditating on God's Word.
Some people may wonder why on earth I would do this. "Don't you understand that you need to act, and that you need to act NOW?" they'd say.
But that's one major mistake that a lot of new entrepreneurs make, is that they panick and jump ahead into some business project. If you've tried this, you know exactly what I'm talking about here. You can worry yourself to death, all while doing nothing really effective to solve your problems.
However, if you don't first find real peace in your spirit, and if you don't first plan what you're going to do, you'll most likely run around in circles. You'll get nowhere, and you'll just end up frustrated and probably broke.
But when I do what I've just shared with you, you'll often get an inner peace you can't describe with words. Sometimes it'll take longer than other times before you'll experience that peace. But it doesn't matter that much.
That isn't the primary reason you're doing it. The inner peace you'll often experience is actually only a pleasant side-effect. What's really important is that I go beyond my own, limited point of view. I get another view on my whole situation.
Yes, and by the way, talking about prayer and meditation on the Word, I'd also something else, closely related to is: While sitting there, I'd try to get to the point where I could honestly say to God: "Even if I'm not gonna make it, even if I'm going to fail miserable, I know that you're still there. I know that you'll not forsake or leave me. I know that you still still love me. I cast and throw all my worries on you. I'll leave it there with you. Show me what to do, and I'll do it."
Day 2:
First of all I would take a piece of paper and quickly write down all my interests. I'd not be too critical here, but just quickly write down all everything that really interested me.
I'd now open my computer, load up to the Internet and go to http://www.clickbank.com and http://www.cj.com.
There I would look for the affiliate programs that are most popular. I'd also read through the different conditions for joining each affiliate program. And of course I'd also check the payment terms, and ask myself if I would be satisfied with these terms.
Next, I would ask myself if any of these programs overlapped any of my personal interests which I listed on the piece of paper mentioned above.
Then I would choose one or two of these affiliate programs, based on whether they 1) were popular, 2) I had a personal interest in the niche they belonged to, and 3) whether I could accept the terms for joining these affiliate programs.
After having choose one or two programs, I would then join them.
Finally, I'd go to http://www.google.com and make a search for some of the keywords describing the niches to which the affiliate programs I had just joined, belonged to. In particular I would look out for active discussion boards targeting the same niches as the affiliate products.
I'd also make a quick visit to each of the discussion boards I had found.
Then I would go to sleep. Why do I mention that? Yes, you see, one of the worst mistakes I've made is to stay up and work late in the night. If I do so, my energy and motivation the next day is almost always much less than optimal. A lot of people may laugh of this, but believe me, this is much more important than most people ever imagine. If you doubt it, I strongly recommend you to read more about the importance of this, in the following books:
James Loehr: "The Power of Full Engagement: Managing Energy, Not Time, is the Key to High Performance and Personal Renewal"
Stanley Coren: "Sleep Thieves : An Eye-Opening Exploration into the Science and Mysteries of Sleep"
Dr. James B. Maas: "Power Sleep: The Revolutionary Program That Prepares Your Mind for Peak Performance"
Follow the advice in these books, and you'll see a huge difference. I promise.
Day 3:
Today I would go to one of the following web site and find one or two web templates that seemed suitable for the affiliate programs I had choosen the day before:
http://www.atemplate.com
http://www.basictemplates.com
http://www.boxedart.com
http://www.templatemonster.com
http://www.templatesmaker.com
http://www.thetemplatestore.com
http://www.webtemplateworld.com
I would then either buy those web templates, or buy a membership to one of the membership sites offering web templates.
BTW, please understand that I can't guarantee wheter you'll be personally satisfied with the service you'll get through the web sites behind these links, or not. I just want to suggest a few links that I know others have found helpful.
Your next move is to visit the following web site:
http://www.keyworddensity.com
The reason is that you now need to develop a list of keywords related to the affiliate programs that you've choosen.
They have several options for you to choose. Take a look at them, choose the one that suits you the most, and follow the instructions for finding the right keywords.
Copy and paste the keywords you find into your text editor. I use the following text-editors:
http://www.notetab.com
http://www.textpad.com
http://www.ultraedit.com
Each have it's own strength, but they're all super.
I would then go to one of the following pages to buy a domain name:
http://123cheapdomains.com
http://williecrawford.com/domains
http://www.123reg.co.uk
http://www.godaddy.com
It's important that you choose your domain name on the basis of the most important keywords that you just found through http://www.keyworddensity.com. Choose 2-3 of these keywords and incorporate them into your new domain name.
Next, I'd go to one of the following web hosts to buy some server space:
http://www.host4profit.com
http://www.newwebsite.com
http://www.onlinebusinesspower.com
http://www.stoco.net
http://www.omnis.com
http://www.thirdspherehosting.com
http://www.fivedollarhosting.com
That's probably it for this day, don't you think? So, remember to relax and don't burn your light in both ends. I know you need the money, and you need it fast. But don't destroy your health or your relationship with your family. It simply isn't worth it. Money isn't THAT important, don't you
agree? There'll be a lot to do in the following days, so it's important to keep your energy level high.
Day 4:
If you don't already have a web editor, get one. There are so many fine web editors on the market today, that you'll easily find one that suits your needs and wishes. You'll even be able to find several free ones. If you have the Notetab text-editor - http://www.notetab.com - which I mentioned above,
you can use that one for editing your web pages. But then you need to know something about html. If you don't know anything about html, I suggest one of the following web editors:
DreamWeaver - http://www.macromedia.com
MS FrontPage - http://www.frontpage.com
Namo - http://www.namo.com
As I said, there are many others, but these editors are really good. I've used all of them, so I know from personal experience.
Now, use the following free resource to find your major competitors:
http://www.alexa.com
Just read more about the program on their web site. There you'll find more information about how you can use Alexa. You know, a lot of Internet marketers use that program. It's one of the most popular programs on the Internet.
You can also use the following resources:
http://www.google.com
http://www.overture.com
Finally, don't forget to visit the discussion boards you hopefully found. Read some of the posts there and look for links to popular and helpful web site targeting your new market.
When you've found other web sites that also sell products to the same market as you're now going to target, take a close look on these web sites.
For each web site, ask yourself the following questions:
- Does this web site make it attractive for their visitors to buy their product?
- Would I personally buy their product?
- What is good on this web site?
- What could be better?
Try to get an idea about how these web sites sell their products to their visitors. Find out what they do well, and ask yourself how you could use the same tactics to sell products to your visitors.
Next, open up your web template in your web editor and see how you can incorporate some of the same elements on your web site, that made the other web sites successful.
Don't over-complicate anything. Don't add a lot of graphics. Don't change too much in the template. It's often better to have a simple and plain looking web site than a fancy web site that takes away the attention of your visitors from your offer.
Remember, it's extremely important that your new web site have a very clear focus. The space is too limited to tell you how to do that. But if you want to know more about it, I strongly suggest that you read some of the products by the following authors:
Jimmy Brown - http://www.123webmarketing.com
Terry Dean - http://www.bizpromo.com
So, go ahead and begin to play with your future web site. Enter the links to your new affiliate program. And remember to keep everything simple.
Day 5:
Now it's time to begin marketing my new web site with the affiliate links.
I would to begin to write articles on subjects that relate to the affiliate products that I sell. In particular it's important that each article focus on one or two of the keywords that I found earlier through http://www.keyworddensity.com.
The articles I'm going to use in several ways:
1) I will publish the articles on my web site, and each article will have a link that points to the page with the affiliate product. Besides, each page with an article will invite the reader to sign up for my contact list. I could either use a pop up script (try http://www.popupgenerator.com) or a
pop over script (try http://www.popovergenerator.com), or I could just place a form prominently on each page. I could also choose to either send out a regular electronic newsletter to all subscribers, or I could offer them email courses that are send out automatically through an autoresponder (like
http://www.autoresponseplus.com, http://www.aweber.com or http://www.getresponse.com).
2) I will also offer my articles to other web sites and newsletters on the Internet. I'll just send a personal letter to each potential publisher of my articles. If it's a very popular web site or newsletter I would consider offering them the exclusive rights to publish one or more articles.
3) I would use the articles to create ebooks and electronic reports that I would either sell or distribute for free. I would probably write an ebook with complete resale rights.
Do you find it hard to write articles?
Here is an excellent way to make it much easier for you to write articles.
Besides, if you do it this way, it's much easier to motivate yourself to write those articles.
Have you ever noticed how much easier it is to write something if you write it to a concrete person? If you get an email from a good friend who asks you about something, you'll probably find it much easier to write than if you just try to sit down and write to an abstract audience. Right? At least, that's the way I personally feel.
So, here is the way to make it much easier to write an article: Just go to the discussion boards that you found earlier. Look for questions that people ask on the discussion boards. Then go and look for the answers.
You can search for the answers through the search engines (http://www.google.com, http://www.altavista.com etc.), you could find the answer on your local library or through books you buy in your local bookshop (or http://www.amazon.com), one of the many online dictionaries, or you could even find the answer on one of the discussion boards you've located.
Most discussion boards have a search function, and very often most of the old messages aren't actually deleted from the boards. Instead these old messages are just archived. And if you use the search function, you'll often be able to find old messages that contain the answer to the questions.
You could also repeat the same question on some of the other discussion boards, combine the answers you get with your own personal findings, experiences or opinions, and thus write an answer to the question with your own, unique
twist. When you write the answer, use short paragraphs and sentences.
Besides, you can use numbered sections ( 1), 2) 3) etc.) or headlines. This makes it much easier for you to write the answer and for others to read them. Finally, remember to place a short signature below your answer, with a compelling link to the web site which promote the affiliate product you're selling.
If you take the time to write a really helpful and well-researched answer, you'll soon notice that people really appreciate your help and knowledge. Many of them will click on your link, read about the affiliate product, sign up for your electronic newsletter or email course, and some will buy the affiliate product that you resell.
But do you see something else? Because you've written the answer on the discussion board as an answer to a concrete question, you know that it's a problem that some people belonging to the niche you target, are interested in finding an answer to. So, you'll soon get a very accurate picture of
which problems (and potential products) that the people belonging to your nice are interested in.
But you'll get even more than that! You'll also have something that you can turn into an article. An article that you know is hot. You probably have to edit the answer you wrote, a bit before you will publish it as an article. But usually it's very easy and doesn't require much work of you.
Believe me, this is a very easy and exciting way to write articles about hot subjects!
The first day I would probably write 2-3 articles and publish them on my web site. And you'll have fun doing it, all the while you're receiving emails and orders from people who've read your answers on the discussion boards and clicked your links pointing to your web site with the affiliate product offer.
When you've done this for just a few weeks, you'll have a lot of articles that you can publish on your own web site, distribute all over the Internet, and turn into your own, unique products.
Just remember to always give anything you write, your own unique twist. It isn't as difficult as it may sound. For instance, if you tell about something experienced, if you tell a story you've heard or read somewhere else, if you tell about some recent, interesting statistics, quote another
(!) expert on the subject, or if you share your own personal opinions yes then you've given your articles a unique twist.
Whatever you do, don't just publish the same answer on several discussion boards. Adjust each answer. Try to give each article and each product you create a unique twist. Again, you don't need to be a creative genius to do this. Just change a few things here and there, as I suggested above.
Day 6:
Today I would buy yet another domain name and a webhotel. But this new web site would only have one goal: To let the visitors sign up to my contact list. Again, would either offer them an electronic newsletter or an email
course. The content that I would publish in the electronic newsletter or the email course could later on be used as one of the articles I mentioned above.
This task will probably fill most of the day.
Day 7:
From now on your daily task is this:
Promote your web sites, your offers, your subscription lists each and every day.
Some people get bored doing this day out and day in. But that's where the money is.
There are so many ways to do this that I can't cover them all here.
However, I want to mention one superior way of marketing: Joint Ventures.
I actually suggest that you spend most of your marketing energy arranging Joint Ventures. Write personal letters to other marketers who target your market too. Offer them Joint Venture deals that they can't say no to. Make it easier for them to say yes than no. Prepare everything so that they just need to click a few keys on their keyboard to earn money from your Joint Venture. Why not spend most of your time arranging Joint Ventures, instead of spending most of your time selling your products one by one? It really makes sense doesn't it?
Joint Ventures are also excellent for getting your own unique products. You know, even if you're totally unknown in a new market, you'll soon become a household name if people in that market begin to connect your name with the most famous experts and the leading names in that niche.
For example, if you're totally unknown, and if you find it hard to get established in your new niche market, you can create an ebook based on the article you've written above. But then, instead of just jumping ahead and publishing your ebook, why don't you contact one of the leading business men or women in your new niche? Pick out one of the top business men or women out. Send him (or her) a personal email and tell him about your new book, and offer him to get a copy of it if he like. And now comes the point:
If that businessman seems to like your new book (or report), ask that person if he'll be intersted in being listed as the author of that book - besides you! That is, you wrote the book, but you offer the other person to be listed as a co-author. Maybe your new co-author would like to add something of value to your new book. Maybe it's one or more additional chapters, or maybe a bonus.
Whatever, if your new business partner likes the book, it's an extremely easy way for that person to get a new, unique product to sell. He (or she) and you are the only ones selling the product - and of course all the affiliates that resell your book, just like you did a few days (or weeks) ago.
You can also offer other web site owners to use some of your articles or reports as bonuses to their own products. The result is the same: Your name will be connected with people who already have an established reputation in your field.
There are of course many other ways for you to market your web sites, your offers, your subscription lists. Here are a few (including the ones I've already mentioned):
- Joint Ventures
- Discussion boards
Ezine articles (in other ezines)
- Ebooks (free or with resale rights)
- The search engines
- The pay-per-click search engines
- Ads in other newsletters
- Off-line marketing (postcards etc.)
- Press releases
- Seminars (as a speaker)
- Mouth to mouth (referrals)
Just to mention a few.
So, this is what I would do. And if you want to become a success on the Internet, I suggest you do the same. Begin with small steps. But take them often :-)
Market and promote your offers each and every day. Create and sell new products. Resell even more affiliate and Joint Venture products.
BTW, I forgot what's probably the most important thing in successful marketing?
Do you know what I'm talking about?
TESTING - of course!
Remember to test each and every step you take. One way to do that is to use one of the tracking scripts you can find on the Internet:
http://www.adtrackz.com
http://www.lightningtrack.com
http://www.prolinkz.com
There are also several fee-based serviced you can use. But personally I like to use one of the scripts I just listed.
Each an every day I suggest that you set aside a few minutes an plug in the numbers from your tracking program into a spread sheet program (for example Excel or the spread sheet in the free Open Office package:
http://www.openoffice.org).
I wish you much success in your venture!
Sincerely,
Klaus Dahl
This article is supplied for information purposes only and, as experienced in this subject matter as the contributors are, the material herein does not constitute professional business advice.
This publication is designed to provide accurate and authoritative information with regard to the subject matter covered. It is sold with the understanding that the publisher and the contributors are not engaged in rendering legal, accounting, or other professional advice. If legal advice or other professional assistance is required, the services of a competent professional should be sought.
The reader is advised to consult with an appropriately qualified business professional before making any business decision. The contributors, Joe Kumar and JoeKumar.com do not accept any responsibility for any liabilities resulting from the business decisions made by readers of this article.
copyright © Joe Kumar and JoeKumar.com
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