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Mike Lamb
"Hey" "Guru Name Here"
You suddenly lose all your money, along with your name and reputation, and only have your marketing know-how left.
You have bills piled high and people harassing you for money over the phone.
Plus, you have a guaranteed roof over your head, a phone line, and an internet connection for only one month.
You no longer have your big guru name or JV partners. Other than your vast marketing experience, you're an unknown newbie.
What would you do, from day 1 to day 30, to save yourself?
Joe Kumar
Answer - By Mike Lamb
I am an idea person. I never lack for ideas. If I lost it all and wanted it back, I would simply pull out one of the notepads and review some of the past ideas for products or companies I have been thinking about and cataloging for future reference.
Most likely I would be interested in creating a certain amount of money to get out of debt or fulfill the needs of a project. So my plan would revolve around a simple, yet practical information service that can be marketed easily and simply. I would begin by creating and marketing an information product or products to a specific group of customers.
My immediate goal would be to identify several markets where I could apply my interviewing and web audio skills and provide fresh audio content for other web sites.
Day 1
Okay, I must have blown, because here I am. I did some things wrong or I wouldn’t be in this situation. That’s now water over the dam and there is no reason to sit and sulk about it. It’s time to get back on the horse.
The first day I would stop and take a breath. Most likely I have been feeling the stress of my situation, fielding calls from creditors and worrying about my family. So day one I need to stop and take a break. I might go see a movie or visit friends and brainstorm with them. Sounds weird, but to me that’s relaxation.
Day 2
It’s time to contact every person or company I have a financial obligation with. I would tell each one that I’ve hit a rough patch, but assure them it is only a temporary situation. I would then follow up with a letter explaining my plan and ask each one for the 30 days I need to carry it out. (I’ve done this before. It’s not fun, but something that is necessary if nothing else for your peace of mind.)
Day 3
The real fun begins. It’s a new beginning. First, I would write out a value and purpose statement. I will use this statement as a guideline to remind me of my personal mission with this project. I will read it every day when I wake up and every evening before I got to bed to give my subconscious positive reinforcement during this process.
Next, I would do a search on the Internet and identify a few markets that have a need for fresh content on their web site. I would look for topics of continued or growing interest within that group of customers who want continuing and updated information. I would also look at markets I have a personal interest in. I might find a gem of a market ready for fresh audio content. I would look for joint venture possibilities with companies within that market, and how audio could be used to promote topics to this market.
I would identify a spokesperson within that market and initially piggyback on their relationships and contacts. This would most likely be the first joint venture relationship for me in this new market.
Day 3
Today I decide on the first information product. It will most likely be in an interview format. That is the easiest to initiate and sell. It’s marketable because it’s familiar, relatable and understandable. It is also something I am very good at doing. I found out a long time ago you should do what you know how to do when you’re in a crunch. The last thing you need when you’re in an emotionally tight situation is to feel no confidence in what you’re doing.
Next, it’s time to begin writing the sales letter for the product.
Day 4 thru 10
Contact the people to be recorded, set up and begin recording a week of interviews and comments to be used later as testimonials. Continue writing sales letter. Identify and write down key words for the web site and pay per click search engine advertising.
Day 11 thru 15
I would create and purchase the domain names for the web site.
I would have the sales letter reviewed by the spokesperson or other prominent people within the target market.
Create web site. Set up payment processing. Set up autoresponders and web automation with http://webautomationtools.com/.
Discuss value added bonuses for product with the spokesperson.
Edit and produce audio files of interviews and complete the audio product.
Begin transcribing interviews for additional information products.
Set up, launch and review the pay-per-click advertising campaign.
Day 16
Launch web site. Roll out offer to test group. Create affiliate program and sales letter to affiliates.
Day 17
Make offer to additional joint venture partners. Roll out affiliate program.
Day 18 thru 20
Review results. Tweak and make changes to the offer and the web copy.
Day 21
Roll the offer out to the list of customers of our joint venture partners.
Day 22 thru 25
Respond to emails and offers, deliver the product and review my success.
During these days I will also concentrate on additional ways to build my list from factions within the chosen market.
Day 25 thru 30
During this time I will write four separate articles to create awareness of my audio product for the target market. This series of articles will be offered to trade ezines and publications aimed at my chosen market.
In the days ahead…
I will watch for additional opportunities to market and promote my product, build new relationships and discover what else my customers want.
I will stay focused, positive and deliver more than I promised.
Conclusion:
Any one of us could find ourselves in a situation like this at any time. The city where I live has seen over 15,000 jobs lost in the aerospace industry alone in just the past nine months.
If it happens to you don’t have a knee-jerk reaction. Access your predicament. Evaluate your assets and what you can bring to the table. Then search for a table to sit. Every person or company needs something. All you have to do is be the person with what they need. You can’t do it for everyone. You can’t have everything someone will need.
But you have talents and hidden assets that others need. Some you may not have used for a long time. Get them out, polish them up and get ‘em sold. You can do this. We all need other people and that has tremendous value.
If it happened to me I would welcome the challenge. Every evening I would review my progress. I might read something inspirational to help stay upbeat and motivated. I would also reward myself for the completing the important steps during this process.
You have to make sure you keep yourself on track during times of crisis, because if you don’t nobody else will. Having a support system is great, but no one else can know exactly what you’re feeling or what kind of thoughts are going through your head. You have a goal that must be carried to fruition.
The ultimate reward for your efforts is feeling back on top and in control, having income again, and being responsible enough to take care of your obligations. But the most important reward is knowing you can do it all again, because you have learned the process. I believe if you learn the process well, the process will take care of you every single time. That’s a great feeling and the money ain’t bad either. My wish for you is incredible success with your web business endeavors.
One more thing. Don’t be afraid to make mistakes. If you don’t make some mistakes you’ll never learn what to do right. Learn from others the mistakes you don’t have to make. Many of us have already made them for you. Learn from us. Just remember the more mistakes you make, the more you learn. The more you learn, the more money you’ll make.
This article is supplied for information purposes only and, as experienced in this subject matter as the contributors are, the material herein does not constitute professional business advice.
This publication is designed to provide accurate and authoritative information with regard to the subject matter covered. It is sold with the understanding that the publisher and the contributors are not engaged in rendering legal, accounting, or other professional advice. If legal advice or other professional assistance is required, the services of a competent professional should be sought.
The reader is advised to consult with an appropriately qualified business professional before making any business decision. The contributors, Joe Kumar and JoeKumar.com do not accept any responsibility for any liabilities resulting from the business decisions made by readers of this article.
copyright © Joe Kumar and JoeKumar.com
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