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Peter Sun
"Hey" "Guru Name Here"
You suddenly lose all your money, along with your name and reputation, and only have your marketing know-how left.
You have bills piled high and people harassing you for money over the phone.
Plus, you have a guaranteed roof over your head, a phone line, and an internet connection for only one month.
You no longer have your big guru name or JV partners. Other than your vast marketing experience, you're an unknown newbie.
What would you do, from day 1 to day 30, to save yourself?
Joe Kumar
Answer – By Peter Sun
DAY 1: Create my vision page. Get 100% clarity on my goals. Ask yourself – do you know exactly what you want and have a clear specific path to get there?
This means listing my goals and cutting out pictures from magazines and making a collage vision of my goals. I’d also write down my short term and long-term goals.
This helps me bring certainly and confidence in troubled times. A clear vision of your outcome is paramount for your success.
DAY 2 - 5: Begin looking for a product. As you say Joe, I’ve no longer got my good name, friends or JV partners. So I’d scour the Internet, newspaper and money making magazines for products that I could sell. These would most likely be marketing products.
I’d also look in the newspaper for what marketing products were being sold. I’d find as many as I could. Write a list of them with the distributors name and details.
DAY 6 - 7: Call all the authors or distributors of the marketing products I wanted. I’d offer them either one of these business proposals:
1. Straight out tell them I’m interested in selling their product. Tell them I’m not going to buy the rights to sell it (this can cost between $1,000 - $3,000) however I’ll buy each product at wholesale cost (you would pay just 20% - 30% of retail price). And to sweeten the deal, I want a free sample before I begin. That means I get a product for free.
2. Be really confident when I approach them. Tell them I’m the best marketer around. Plus if they give me their product, I will sell more than anyone else ever could. No down payment. But I’ll give them a royalty for each one I sell. Thus, my confidence buys me the “reseller rights” to a product for FREE.
DAY 8: Package the product. If the author was selling it for $300, I know I could sell it from $2,000 to $3,000. And if it wasn’t reasonably presented, I’d make a new flashy cover for it using my computer. Then I’d put together a package where the customer gets:
The marketing product
12 months of phone consultation and support from me
Subscription to my monthly newsletter
Subscription to my weekly teleconference call.
A 2 hour one-on-one implementation of the product coaching session
I would value it at $5,000. But make a *special offer* where they could have it for $2,500. So I’m basically adding massive value to the product. But what am I really adding? Simply my time and know-how. It’s perceived value is priceless. Yet the extra bonuses cost me nothing.
DAY 9: Pick up the yellow pages and start calling businesses. Pick out an industry of small businesses that I want to target (eg hairdressers). Start calling them using my “appointment setting script” (if you can read this amazing script with enthusiasm in your voice, for every 10 business owners you speak to 8 will want to see your presentation)
I’d ask them;
“If I can show you how to increase your profits by 36% in the next 3 months, would that be worth 35 minutes of your time?”
I’d call businesses until I had enough appointments for an entire 2 week period. This would take 2 days.
Once they have agreed to see me for 35 minutes. I would arrange a meeting with them at an expensive hotel. If I met them at the hotel, I’d tell them I was staying there for just a few days, as my services are in big demand all over the world.
I would present to them for around an hour. In this time I would ask quality questions that would uncover the problems in their business and their dreams. Uncover enough problems and they will beg me for solutions.
This unique smart selling system has taken years for me to develop and is explosively effective in the right hands. I call it the “Marketing Audit”.
Yes, it’s a documented simple selling system. Even if you’ve never sold a thing in your life, you can use the “Marketing Audit” and convince business people to buy almost any product in record time.
DAY 11 – DAY 25: Okay. Progress so far. I’ve found a marketing product. Obtained the rights to it. Re-packaged and added my services with it. Priced it at $2,500. Yet it costs under $200 to make.
Then, I’ve used my “Appointment setting script” to set up enough appointments with business owners for the next 2 weeks. When I see them, I’m going to talk them through my “Marketing Audit” (a smart presentation questionnaire that influences business owners to buy products quickly)
(If you want to know more email me now on: jesse@petersunmarketing.com)
I could meet with 5 business owners each day for 2 weeks. That’s 50 appointments in 14 days. Troy, a licensee of mine actually did this. He’s an ex-pilot and had never sold a thing in his life. He set up 48 appointments in a 2 week period. He was selling a $2,500 marketing program. He sold 18 of them. That’s $45,000 gross profit. Not bad for 2 weeks work.
DAY 25: So, I’ve just presented with 50 small business owners. Selling the $2,500 program. If I sold to just 50% of the prospects that’s $62,500 in sales (if you copy exactly the way I do the “marketing audit” you can expect a similar result).
DAY 26: Now I’ve created a sales ledger. The next step is to leverage myself and duplicate what I have just done. So that I can be making money even while I sleep. I would run small ads offering an opportunities to make up to $20,000 per week selling business programs and sell licenses for between $10,000 to $30,000 as we are doing now. I’ve reached my short term goal of making money. But my long term goal is to sell the opportunity to train and educate people to do what I just did. That’s where you can make serious money!
I’ve actually been creating and selling opportunities like this for almost a decade. I’ve generated over $1.2 Million each year, for the last 8 years selling products and opportunities.
If you want to know how you can do this too contact me on: jesse@petersunmarketing.com
This article is supplied for information purposes only and, as experienced in this subject matter as the contributors are, the material herein does not constitute professional business advice.
This publication is designed to provide accurate and authoritative information with regard to the subject matter covered. It is sold with the understanding that the publisher and the contributors are not engaged in rendering legal, accounting, or other professional advice. If legal advice or other professional assistance is required, the services of a competent professional should be sought.
The reader is advised to consult with an appropriately qualified business professional before making any business decision. The contributors, Joe Kumar and JoeKumar.com do not accept any responsibility for any liabilities resulting from the business decisions made by readers of this article.
copyright © Joe Kumar and JoeKumar.com
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