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Scott Aughtmon
"Hey" "Guru Name Here"
You suddenly lose all your money, along with your name and reputation, and only have your marketing know-how left.
You have bills piled high and people harassing you for money over the phone.
Plus, you have a guaranteed roof over your head, a phone line, and an internet connection for only one month.
You no longer have your big guru name or JV partners. Other than your vast marketing experience, you're an unknown newbie.
What would you do, from day 1 to day 30, to save yourself?
Joe Kumar
Scott Aughtmon - RecessionSolution.com
Scott Aughtmon interviewed 20 of the top business and marketing experts around (people like best-selling author Michael Gerber, Terry Dean, Jay Levinson, Alex Mandossian and 16 others) and got them to reveal over 84 methods anyone can use to help their business survive and prosper in a recession. He packed all their answers into his e-book “How You Can Survive And Prosper In A Recession!”
This e-book has gotten rave reviews from marketing greats like: Jay Levinson, Yanik Silver, Joe Vitale, and others. You can see the glowing testimonials that they gave for Scott’s e-book at the site below.
You can get 3 of the interviews for FREE at: http://www.recessionsolution.com.
His latest project is “Fame, Fortune, And Respect: How You Can Get Almost Any Expert In Almost Any Field To Write A Book For You!”
It’s a 4 ½ hour recording of a teleconference he did revealing his methods of how he got the top experts to give him interviews. (Includes 6 bonus mini-interviews with Mike Litman, Jason Oman, Joel Christopher, Yanik Silver, Alex Mandossian and Mitch Axelrod.)
You can hear 30 minutes of this recorded teleconference for FREE at:
http://www.recessionsolution.com/segment1free.htm
Answer – By Scott Aughtmon
I believe it’s very possible for me, or anyone – even an “unknown” -- to do what I’m about to show you. How do I know it’s possible?
Because in 90 days, I put together an e-book that contains interviews with 20 of the top experts in business and marketing called “How You Can Survive And Prosper In A Recession”.
The most amazing part is that I did this even though I was a complete unknown at the time. My e-book has gotten rave reviews from some of the “biggest names” in information publishing.
I don’t tell you that to brag. I tell you that to show you that if I can do it, then YOU can too!
In fact, after learning what I’ve learned from putting together my e-book, I now believe I could put together an e-book for almost any niche on almost any topic in 30 days or less.
I’m about to show you steps that will reveal to you how I would do this.
These steps will give you a blueprint or system that you can copy to achieve similar results!
(It might take you a little longer than 30 days for your first book, but after that it should be very possible for you put together other books in 30 days or less.)
Put Together An Information Product With Little Or No Writing Required!
Since I would need money in a hurry I would use the simplest and quickest way to put together an information product. I would do that by interviewing experts in any field and then compile their answers into an e-book.
Why would experts give you an interview? For free exposure!
Most experts will give you an interview if you allow them to include a “resource box” at the end of the interview. This resource box contains any information they’d like to include to promote themselves or any of their products.
Believe it or not, but that simple box is the only incentive you need to get interviews. It’s all that I used to get 20 of the top experts around to reveal their secrets!
What you’re about to see are the steps that I would take to bring my information product to life in 30 days or less. Below you can will see a basic overview of the whole system I personally have used.
Are you ready?
My 30 Day Income Recovery Plan
Day 1: “Pray!”
I know that this might not be what you expect to hear in a book like this, but truthfully the first thing I would do is take a day and pray and talk to God.
I would ask God to help me and for Him to give me wisdom and guide me in coming up with the money I need. The reason this would be the first step is because God has always come through for me in my life and I know that I can’t ultimately succeed in life without Him! J
Days 2 - 8: “Research What I Love”
After I took a day to get away and talk with God, then I would begin writing out a list of all the things that I love to do: hobbies, talents, skills, etc. Then I would pick THREE of these and write them down.
There are other people who love to do these things, so I would ask myself, “What are the FEARS, NEEDS, DREAMS and GOALS of these people?” To find this out, I would go and begin searching online to determine where people in these three niches I’ve targeted “hang out” online. I would look for places like: forums, message boards, chat rooms, etc….
I would infiltrate and begin to listen in to their conversations. I would especially listen to hear their greatest dreams, fears, joys and pains.
I would take one week to begin learning the way that they think and talk – the language and slang they use. I would do that so I can speak their language back to them in my sales letter. I would listen everywhere I can to hear what their problems are.
During this week, I would begin to write down book ideas on subjects that can help these people avoid what they fear, get what they need, reach their goals, or achieve their dreams!
While I am eavesdropping on their dreams, fears, joys and pains I will also begin researching to uncover who the experts in their niche are. I will compile a list of experts that I will interview to find the information I need for my e-book.
You might think a week is a long time to take doing the above steps, but knowing these things will, in the end, save me time and increase the amount of money that I can make from this e-book!
Day 9: “Who Is My Target And What Is Hot Stuff To Them?”
Today, I would decide what niche (out of the three I researched above) would be the one I choose to write an e-book for. I would do this by using these criteria to decide…
It has to be:
A niche that had the most people online (out of the 3 I chose)
The one I know the most about
A niche of people that had the most clearly defined: needs, fears, dreams and goals
A niche of people that I related the most to
Once I picked the niche I wanted to sell to, I would then come up with the “hot topic” for my e-book. I would do that based on my research of this group’s greatest dreams, fears, joys and pains. Once I come up with my hot topic I would come up with a title for my book and questions to ask experts.
Day 10: “Get Other People To Write My E-book!”
I would email all the experts that I’ve found and send them an email that describes: what my e-book will be about, the title, and the questions I want them to answer. I would inform these experts that they have one week to return their answers to me by email, so that I can include them in my e-book.
Day 11-17: “How I Will Get The Word Out!”
Once I had the experts working on the content for my e-book I would focus on how to get the word out about my e-book to the most people.
I would come up with a list of site owners who have the largest opt-in lists that target my niche. I would subscribe to their lists and then I would contact them and let them know about my e-book and ask them if they would be interested in a joint venture.
Day 18-22: “Copy And Paste My E-book Together!”
As the answers to my interview questions came in, I would just “copy and paste” them into a word processor program. I would edit the answers for clarity, complete any incomplete sentences, and check for spelling errors as I’m doing this.
I would also sign-up at http://www.ClickBank.com for an account to handle my credit card purchases and my affiliate tracking and payments. I would also purchase a relevant domain name at http://www.GoDaddy.com.
At this point, I would send out an email to any “expert” that hasn’t sent in their answers and kindly remind them of the deadline for my e-book.
Day 23-24: “Designing A Salesletter To Appeal To This Niche”
I would then design the cover to my e-book (get a free program to make covers here: http://www.boxshotmaker.com) and begin writing out the sales letter.
I would use the knowledge I gained at the beginning on how this niche feels, talks, and thinks -- then use it to put together a sales letter to appeal to them.
I would finish compiling the e-book and proofread it one final time. I would then put the book in .PDF format. At this point, I would also create a small portion of the e-book in .PDF that I can offer as a “sneak peek” for free via email. I would do this as a way to build up a list of potential customers that I can sell to.
Day 25: “Where To Get Some Testimonials!”
I would send a copy of my e-book to all the experts that have participated and ask them to look over their section for accuracy. I would also ask them, if they have the time, to skim through the rest of the book and send me a testimonial.
I would send a copy of the e-book to my list of joint venture partners and ask them to send me testimonials about my book too.
Days 26: “Testing…1-2, testing 1-2…”
I would then upload the book to my server and test the sales letter out. Once I know that everything is ready, I would then announce it to the public and more importantly let my joint venture partners start to announce it to their lists!
Day 27- 30: “Show me the…”
The only step left is to count the money as it comes in and try to leverage it into more money. I would do this by pouring it back into the product in the form of payments for advertising in e-zines, pay-per-click search engines, etc… (I would also continue to look for partners to joint venture with.)
Conclusion: Month 2 and Beyond….
The steps from here would be to write up some articles, ads, and emails and put together an “affiliate toolbox” that people could use to easily promote my e-book as one of my affiliates.
I would then look for other products that I could sell to the people that purchased my e-book. I would look for affiliate programs, JVs with people that have what my customers need and wants, etc….
This Could Change Your Life… (Here’s My Pep Talk!)
All I did was put together my e-book on the recession. That one step of putting together that book has enabled me to begin to experience things I never thought would happen!
Here's some of what's happened to me:
I've had lunch with two of the experts in my e-book and one of the experts has taken me "under his wing" and begun mentoring me.
I've had some incredible testimonials written about my e-book from some legends of marketing, business and self-improvement.
I've participated in a teleconference in which I, and 8 well known experts, were interviewed.
I put on a teleconference in which I revealed the exact steps I took to get experts to take me seriously and give me an interview. I go into more detail and beyond the steps I given you here and show you how I got the top experts to be involved. You can hear 30 min. for free at: http://www.recessionsolution.com/segment1free.htm
This all happened because of the “little” e-book I put together.
But I am telling you this because I want you to realize… YOU COULD BE EXPERIENCING THESE TYPES OF THINGS VERY SOON!
All you need to do is take action!
The best way for you to do that is by putting together an e-book with interviews from experts in your field! Imagine what it would be like to have an e-book with your name on it that contains interviews from the top experts in your field!
I’ll say it again: If I can do it, then you can too! Believe me. It’s true!
Having an e-book like this can begin propelling you from being unknown to well known! If you don’t believe me, then ask Joe Kumar! J
Anyone can do this. You just need to know a system. (And now you do!) Then all you need is to be brave enough to take action.
You have two choices.
Finish this article and think, “That was good!” But do nothing with what you learned.
Finish this article and think, “I can and will do this!” And begin rereading this article and applying the steps TODAY!
Which are you going to choose? Write me when you succeed! I’d love to celebrate with you!
Cheering you on,
Scott Aughtmon
This article is supplied for information purposes only and, as experienced in this subject matter as the contributors are, the material herein does not constitute professional business advice.
This publication is designed to provide accurate and authoritative information with regard to the subject matter covered. It is sold with the understanding that the publisher and the contributors are not engaged in rendering legal, accounting, or other professional advice. If legal advice or other professional assistance is required, the services of a competent professional should be sought.
The reader is advised to consult with an appropriately qualified business professional before making any business decision. The contributors, Joe Kumar and JoeKumar.com do not accept any responsibility for any liabilities resulting from the business decisions made by readers of this article.
copyright © Joe Kumar and JoeKumar.com
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