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Bogdan Ravaru
"Hey" "Guru Name Here"
You suddenly lose all your money, along with your name and reputation, and only have your marketing know-how left.
You have bills piled high and people harassing you for money over the phone.
Plus, you have a guaranteed roof over your head, a phone line, and an internet connection for only one month.
You no longer have your big guru name or JV partners. Other than your vast marketing experience, you're an unknown newbie.
What would you do, from day 1 to day 30, to save yourself?
Joe Kumar
Answer: By Bogdan Ravaru
The Plan – true story
(note – please disregard the me-you shift in my story… I’m not trying to confuse, just to give you an idea of what I’ve done, what I would’ve done and what you should do)
Day 1: I’m not going to tell you that you have to prepare for the long journey ahead, grab a couple of inspiring books and read them, take a stroll etc
I’d recommend not changing anything you’re not already doing… If you haven’t worked-out until now, don’t start now… If you don’t like coffee, don’t start drinking now… etc
Of course, 3 things might be helpful:
1. Be grateful for what you already have, say a prayer and trust God to bring you what you desire or something better
2. Write this question on a big sheet of paper or put it on your desktop: “How would I act if I thought like God?” This question was made up by Joe Vitale and it’s so powerful it’s able to completely change your paradigm and give you very powerful insights.
Joe Vitale is a great marketer and a great person. If you’re interested in more stuff by him do a search on Amazon.com and also visit his http://www.mrfire.com
3. Get into your “Do or die” mind-set... Allow me to explain
This quote has 2 verbs: one is “do”, other is “die”
Do: means “do your best”. Nobody who ever gave his best regretted it. (George Halas)
Die: well… not exactly “die” but most people usually work better under pressure.
Day 2: I woke up in the morning and decided to be a man (you can also be a woman J) and create my own product! Yep, if you want to make it big online that’s usually the way to go: your own product…
I’m not sure what at the moment, but I guess my niche will be internet marketing people.
Some people say that this is not a good niche (too much competition etc) BUT I like it because:
internet marketers actually read sales-copy (it’s part of their marketing education)
the target-market is very easy to reach
I understand these people better, being a marketer myself
I know how to go for a ‘quick hunt’ in this niche that will bring me some fast money.
For the moment we don’t know what we will be developing but I do have an idea who my niche is going to be…
So now, I’ll start doing the first thing that I need to do in order to be successful: SCHMOOZE!
I spend this day on the most popular internet marketing forums and get everybody’s messenger information. I add to my ICQ, AOL, MSN and Yahoo messenger list every little contact that I can find in these forums… The bigger the name the better!
I would also try to write ONE POST on each forum – this way I become an active contributor. I would write more, but I don’t have the time.
Day 3-6: Start talking to the people you added on your messenger lists. Try to help them out if you can… Just be a good neighbor, tell them what you like about their sites etc but make sure you don’t piss them off… This is the last thing you want to do!
You can also get a lot of ideas from these conversations
Day 7: Almost one week has passed. This is the seventh day and we still haven’t made any move towards launching that product BUT we are building our distribution web… When the product will be ready we will already have joint-venture partners and everything.
In this scenario, we are nobodies – no selling power; the guys on our MSN lists will be our JV partners. We provide the product; they provide the list / traffic / etc
So, today we are going to do some fun brain-storming for about 2-3 hours to start building the ball that we will be rolling afterwards J
So I’m putting on my money goggles and I’m asking myself. “What’s the fastest way to make money? Okay, solve a problem…” All I have to do is solve a problem for internet marketers.
“What problem can I solve a problem for internet marketers?”
Well… what problems do internet marketers have?
they want more traffic: lots of products about this already
they want to create hot products: lots of products about creating products already (funny, right?)
they want higher conversion ratios: again, lots of products already on the market about this
But hey… what do all these point have in common : “Internet marketers want more money!” right? (Well, actually it’s “people want more money” but I’m targeting internet marketers here)
So, what can I do about this? What can I offer them? ...because it seems to me that money is out of question with the creditors at my door J
Well… thinking about other modern human needs (I’m not interested in the old food, shelter, love etc because I cannot solve a problem here) I find: time, security (I mean business security because I’m targeting marketers), multiple streams of income, etc
Hmm… ‘more time’ can be accomplished through business automation… Can business automation come with an increased security? Probably so…
Can this come with multiple streams of income? Not necessarily but MSOI will come from the increased amount of time one will have available after automating his/her business…
So now I’m wondering… What can be automated on the internet but it’s not?
Let’s see… something powerful, that everybody uses - I know EMAIL… What can be automated about it…. Yes, RECEIPTS! Tada, this is the software that I’m going to develop…
A “RECEIPT AUOMATOR”… It will scan your inbox for all the receipts you receive, get the information from them and add it to your auto-responders, databases etc… Genius or what?
Oh Yeah!…. I’m dancing with joy: I can use this idea with Clickbank, Paypal, Amazon… etc.. The possibilities ARE ENDLESS…
This will easily automate any online business and lessen the amount of work on the end user. Also, it will give more security because you can send the download information only to the people that you have receipts from… Seems like a great idea…
Enough for today, we will test our idea tomorrow
Day 8: I launch MSN messenger and I start schmoozing with people again… I talk to Alicia, Stephen Pierce’s wife – she thinks I have a good idea so she sets me up a phone call with Stephen to talk about it.
I call the man and he absolutely loves everything about it BUT up to a point: “What happens if you are an affiliate?” he asks.
I tell him: if the program sends you a receipt, then it’s perfectly alright… you can use the software. The he says: “What if I’m using ClickBank?”
Me: “Well then, let me look at the Clickbank.com thanks-for-the-affiliate-sale email”
Tough luck! No receipt information in the email….
So I tell him: No issues, I could make a tool that would log-in your Clickbank account if you’re an affiliate and do the same!
He says: “Do that!
Me: “And add it as a bonus, right?”
He: No, different product. Create that, you already have a good market, a good niche – Clickbank affiliates and merchants! Sell it. People will see the power it has and then they will wonder if the same could be done with Paypal, Amazon or whatever… You can then follow-up with your Receipt Automator.
I wasn’t very convinced at the beginning but hey… if Stephen Pierce told me so, then I had to at least think about it. (note: I also created the Receipt Automator software in the mean-time, just didn’t launch it yet!)
I spent about an hour thinking about this idea, and the more I thought about it… the more I liked it and the more things I added to it. God, this Stephen Pierce is a genius J So I started creating my final blue print for the software.
Then I called my friend, Cristian. We’ve been friends for 7 years and Cristian is one hell of a software engineer. He can create almost anything from desktop applications to giant internet apps.
Fact is, I’m also a software engineer my self… But Cristian is better than me… by far… So if something is created by him, I’m sure that piece of software will be bullet-proof!
If you’ve ever considered having a piece of software professionally built email me at webmaster@themarketingwizards.com and I’ll hook you up.
So, I call Cristian and tell him: “Can you come at my place tomorrow? I want to show you something.”
Day 9: Spent most of the day schmoozing & reading quality internet marketing information. Then Cristian came to me and I explained to him what I wanted to create.
It took about one hour to explain to him the nuts and bolts of the software because he was completely unfamiliar with Clickbank.
Finally he understood what I wanted and told me to get back to him the following day. Luckily, he was free at the time and not working on other projects J
Day 10-11: Again, schmooze & read quality stuff… Only this time I was also writing code with Cristian, giving him pointers and tweaking everything.
Day 12: Started working on the copy… Wrote copy for about 2 hours in the morning and 2 hours at night.
If you haven’t noticed yet, I’m not working more than several hours each day. I still have time to sleep, eat cooked food, meet with my girlfriend, drink a beer with my friends etc.
Day 13: Working on the copy… In the background, Cristian is still working on the software… I’m also working on the software with him… I’m also writing the documentation for the software.
In the evening, I’m having my sales page reviewed by Michel Fortin, David Cavanagh and other top internet copywriters in my MSN list.
Day 14: Created the graphics & layout for the site…. More schmoozing, reading, eating and the general stuff. Taking a break away from the copy to let my ideas crystallize.
Day 15: Finishing work on the graphics & copy. Also, finished the beta version of the software.
Developing the marketing rollout – my strategy for the big launch.
Day 16 - morning: I meet with Alicia on MSN… She’s really nice… Very helpful.
Okay, and she tells me that I should join the Smart Marketing Coaching Club, which is ran by Stephen Pierce and Jonathan Mizel.
See it at http://www.smartmarketingcoachingclub.com
I join as a gold member and start networking with the other members, giving them a copy of the product to test, etc etc etc
I get about 15 beta-testers.
Not to mention that Stephen is also interested in promoting it because it was basically his idea… and he also got Jon Mizel interested in it…. I’m as happy as I could ever be.
Day 16 - evening: I head to godaddy.com and register the name clickbankautomator.com
Now, it’s time to host the domain… I’m looking for a webhost that hosts other internet marketing sites & gives me at least 10 Gig/month traffic. I’m also looking for a good ad-tracker and autoresponder.
So, I join my friend’s (Kaviraj Kodai) Ultimate Marketing Center.
This is how I get 5-domain-names-hosting, unlimited autoresponders, unlimited ad-trackers and a huge collection of master resale rights for only 19.95$ / month.
Not to mention that I also get some very powerful automation tools as a bonus (like ClickBank Manager, which handles my affiliate program)
If you’re looking for a cheap, one-stop solution then Ultimate Marketing Center is the place to join.
Day 17-20: Bug report & code updates…
Talking to the beta-testers I also develop the 2 bonus packages “ClickBank Top Customers” script and “ClickBank Top Affiliates”.
I also create a video version of the help-file with Techsmith’s Camtasia - great tool to create a desktop video and show customers how to use programs & stuff
Day 21: Bug report & code updates is finished. As a result, I’ve also created a Basic version of the Clickbank Automator, that is 99% as powerful as the first one but it’s very easy to set-up.
I’m making the finishing touches on the copy… Uploading everything to my site and testing it. Adding pop-ups to make sure I get email addresses from people who leave without purchasing.
Day 22-23: Getting testimonials from beta-testers. Offering free copies for review to big name marketers; If they like the product they will be able to promote it to their lists and earn a very generous 75% of the profits.
Day 24: Adding audio-testimonials to my site from big name marketers and beta-testers… I’m using Armand Morin’s Audio Generator… This is a great, great, great tool to bring your site to life and increase your conversion ratio: click here to put voice on your site
Also, I’m setting-up the “ClickBank Automator” software on my site. It only takes 2 minutes. I’m going to email my list tomorrow and I want everything to be automated so I don’t have to work like a slave…
Day 25: Emailing my list! Yahoo…. My JV partners also email their lists… Great! Huge batch of emails from null@clickbank.com, exactly what I wanted to see J
Day 26: Beta-testers and other people involved in the development email their lists (they have second exclusive rights)… Another nice batch of orders, not to mention that the extra orders from yesterday’s mailing J
Day 27-31: All new affiliates that joined in the last few days email their lists / start advertising. They already have prewritten ads and everything because I have spent more than 3 days working on the copy, remember?
During days 25-31: I answer all support requests and develop a FAQ and automated answers for customers questions.
Since this business is built and automated I will focus on my projects for the future.
This means launching the “Receipt Automator” and a generator that will generate software very similar to my “The Missing Link” software.
Of course at the end of day 31, I will calculate my conversion-ratio and allowed-cost-per-visitor and buy targeted advertising below that price mostly from PPC search engines.
I will also develop smart pages for Google.com (and the rest of free search engines) and place an advertisement link on the
http://www.clickbank.com/login.html
page for all ClickBank affiliates & merchants to see this software that will “make their ClickBank business work had, so they don’t have to” (this is my USP J)
Thanks for reading my plan and have a fantastic day!
PS: You’ve probably noticed that I didn’t give any $ amount. I’m doing so because you might do more or less… Success in any business is a direct result of the time, knowledge and effort you put in it. I don’t want to mislead you in any way!
This article is supplied for information purposes only and, as experienced in this subject matter as the contributors are, the material herein does not constitute professional business advice.
This publication is designed to provide accurate and authoritative information with regard to the subject matter covered. It is sold with the understanding that the publisher and the contributors are not engaged in rendering legal, accounting, or other professional advice. If legal advice or other professional assistance is required, the services of a competent professional should be sought.
The reader is advised to consult with an appropriately qualified business professional before making any business decision. The contributors, Joe Kumar and JoeKumar.com do not accept any responsibility for any liabilities resulting from the business decisions made by readers of this article.
copyright © Joe Kumar and JoeKumar.com
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